Social Media Strategy Hill Horticulture Artificial Turf Campaign

Social Goal

Produce high-quality leads for Easy Turf sales.

Produce qualified leads

How does this fit in with the campaign's overall goal?

The overall goal is to increase the amount of qualified leads generated for Hill Horticulture. Currently their problem is people are contacting them about artificial turf but are sticker shocked.

Incorporating Facebook into our campaign will help reach our target audience and give us the opportunity to educate them on artificial turf, promote the calculator, and generate more leads.


1 Month: March 1-31st

Social Media Channels


Based on our Target Audience demographics and limited budget, Facebook can reach the most amount of leads for Hill Horticulture

Target Demographics

Target Areas

25 mile radius around San Antonio and a 25 mile radius around New Braunfels

Target Audiences

The Working Professionals

  • Income Level: Upper Middle
  • Networth Value: $25-500k
  • Age Group: 36-45
  • Marital Status: Married
  • Homeownership: Owner
  • Locations: Suburbs

The Sitting Pretty Couples

  • Income Level: Wealthy
  • Networth Value: $100-900k
  • Lifestyle Group: Golden Years
  • Age Group: 46-65
  • Marital Status: Married
  • Homeownership: Owner
  • Location: Suburbs

Paid Ads


Lead Generating Ads

Total Potential Reach in TA: 620,000

Daily Reach: 460-1,200


Desktop Version
Mobile Versions
Form Steps to Submission


10 Form Submissions


  • Impressions: 10,000 (2% conversion)
  • Clicks: 200 (10% conversion)
  • Submissions: 20 submissions (50% closing rate)
  • Clients: 10


  • Per Day: $15
  • Whole Month: $465
  • Reach: 13,020

Organic Posts


2 posts/week

8 total posts


Working Professionals TA
Both Audiences
Sitting Pretty Couple TA


2 contact form submissions with boosts


  • Impressions: 16,000 (2% conversion)
  • Clicks to site: 80 (5% conversion)
  • Form submission: 4 submissions (50% closing rate)
  • New clients: 2 clients


  • # of Boosts: 3
  • Budget per Boost: $10

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.