Social Media Strategy Hill Horticulture Artificial Turf Campaign

Social Goal

Produce high-quality leads for Easy Turf sales.

Produce qualified leads

How does this fit in with the campaign's overall goal?

The overall goal is to increase the amount of qualified leads generated for Hill Horticulture. Currently their problem is people are contacting them about artificial turf but are sticker shocked.

Incorporating Facebook into our campaign will help reach our target audience and give us the opportunity to educate them on artificial turf, promote the calculator, and generate more leads.

Timeline

1 Month: March 1-31st

Social Media Channels

Facebook

Based on our Target Audience demographics and limited budget, Facebook can reach the most amount of leads for Hill Horticulture

Target Demographics

Target Areas

25 mile radius around San Antonio and a 25 mile radius around New Braunfels

Target Audiences

The Working Professionals

  • Income Level: Upper Middle
  • Networth Value: $25-500k
  • Age Group: 36-45
  • Marital Status: Married
  • Homeownership: Owner
  • Locations: Suburbs

The Sitting Pretty Couples

  • Income Level: Wealthy
  • Networth Value: $100-900k
  • Lifestyle Group: Golden Years
  • Age Group: 46-65
  • Marital Status: Married
  • Homeownership: Owner
  • Location: Suburbs

Paid Ads

Type

Lead Generating Ads

Total Potential Reach in TA: 620,000

Daily Reach: 460-1,200

Sample

Desktop Version
Mobile Versions
Form Steps to Submission

Goal

10 Form Submissions

KPIs

  • Impressions: 10,000 (2% conversion)
  • Clicks: 200 (10% conversion)
  • Submissions: 20 submissions (50% closing rate)
  • Clients: 10

Budget

  • Per Day: $15
  • Whole Month: $465
  • Reach: 13,020

Organic Posts

Frequency

2 posts/week

8 total posts

Samples

Working Professionals TA
Both Audiences
Sitting Pretty Couple TA

Goal

2 contact form submissions with boosts

KPIs

  • Impressions: 16,000 (2% conversion)
  • Clicks to site: 80 (5% conversion)
  • Form submission: 4 submissions (50% closing rate)
  • New clients: 2 clients

Budget

  • # of Boosts: 3
  • Budget per Boost: $10

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