Meeting the Brief
Raising Awareness: Utilising key impact video units that are proven to drive clicks & video completions. These will lead to higher quality user visits. Units are dynamic to Geo, environment, user data, TOD & DOW.
Drive Bookings: All units proposed will provide the opportunity to feature strong CTAs that drive to site these will be supported by dynamic messaging allowing for messaging to be personalised to individual user groups. Exposed users can be re-targeted with direct price offer messaging based on level of interest shown (e.g. clicked/engaged/completed the view).
Reaching the Audience: A combination of site placements suited to the target audience, utilising additional 1st and 3rd party data & contextual targeting.
Achieving Value & Brand Safety: Accountable buying Metrics (CPCV or CPV) to ensure guaranteed video views or positive engagements. FOC creative builds -- we can work with in-house creative team to remain on brand.
Cross Platform: All units proposed (apart from Page Frame because of video content) can run across desktop, tablet, mobile and in most cases creative will remain the same but may need to be edited for certain mobile placements.
Reporting: We are able to track: Impressions, viewed impressions, video quartiles, dwell times, clicks and engagements. Engagement hot spots on the creative can be included to show where a user interacts. The learning with this. Custom reporting is also available for any specific requirements.
Formats: All formats will allow a user to skip/exit the creative easily. This isn't a mandatory requirement, creative can run without skip options if required.
Sites tvguide.co.uk, radiotimes.com, tv24.co.uk, onthebox.com, nationalgeographic.com, natgeotraveller.co.uk, discoveryuk.com, history.co.uk, 50connect.co.uk, olderiswiser.com, silversurfers.com, over50s.com, homesandtravel.co.uk, worldtravelguide.net, fodors.com, Regional News (derbytelegraph.co.uk, yorkshireeveningpost.co.uk, portsmouth.co.uk, belfasttelegraph.co.uk, scotsman.com, expressandstar.com, pressandjournal.co.uk, dailyrecord.co.uk, birminghammail.co.uk, manchestereveningnews.co.uk, liverpoolecho.co.uk etc), hellomagazine.com, independent.co.uk, msn.com, ehow.com, livestrong.com, express.co.uk, femalefirst.co.uk, digitalspy.com, variety.com, standard.co.uk, jamieoliver.com, menshealth.co.uk, picturehouses.com, theartsdesk.com, officiallondontheatre.co.uk, whatsonstage.com, magicseaweed.com, surfline.com, natgeotv.com, uk, food52.com, tastemade.com, foodnetwork.co.uk, tvplayer.com, allrecipes.co.uk, cookingchanneltv.com, finecooking.com, deliaonline.com, thekitchn.com
Data BlueKai > Consumer > Interests > Travel > Personal Travel, BlueKai > Passionate About > Travel, BlueKai > Passionate About > Travel > USA, Bluekai - Interest --> Travel --> Destination Locations --> United States --> California, Bluekai - Interest --> Travel --> Types --> Leisure & Vacation --> Road Trips, BlueKai: In-Market > Travel > Air Travel > Airlines > British Airways, BlueKai: In-Market > Travel > Air Travel > Classes > First Class, BlueKai: In-Market > Travel > Air Travel > Classes > Economy, BlueKai > Travel > Destination > North America > US > California > San Diego-SAN, BlueKai > Travel > Destination > North America > US > California > San Francisco-SFO, BlueKai > Travel > Destination > North America > US > California > Los Angeles-LAX, BlueKai: Interest > Sports > Yoga & Pilates, BlueKai: Interest > Sports > Watersport > Surfing, BlueKai > Passionate About > Food & Drink, Bluekai - Intent - Travel - Destination: Beach
Contextual different video served based on context: single, couple, retirment. LA: beach, surfing, watersport, Hollywood. San Diego: yoga, sea-kayaking, meditation, vegan, Mexican food. San Francisco: food, arts, hippie, street art, cabaret