Twitter | Priority one | "Proof of concept"
Tactics: Produce daily content on company Twitter profile; share / engage with employees; stay up-to-date on news regarding social impact and sports; be a hub for the industry executives to gather news / insight.
LinkedIn | Priority two
LinkedIn: Produce content on company LinkedIn page weekly; share / engage on employee's personal LinkedIn pages; track reach; define PRO as the "industry leader" at the intersection of sport and social impact. Content examples: photos, listicles, breakdown of great campaigns, hat tip to XYZ. Anything. Less is usually more. Imagery speaks volumes on LinkedIn.
Instagram | Priority three
"All the passion and all the reward lies on the other side of doing the work." - Joshua Fields Millburn