We are called to be BOLD.

Business goals >> Marketing Strategy >> Activity Prioritization >> Six-month Activation Plan >> Execute

PRO Sports Communications | Digital Landscape

  • Goals: Execute a B2B marketing strategy geared towards lead generation in order to engage and resonate with top-level companies, executives and industry leaders that PRO aims to do business with.
  • Strategy: Prioritize Twitter, LinkedIn and Instagram with the highest-level content, research, images, quotes, ideas, values and beliefs that paint a picture for the business.
  • Tactics: Use GAIN to schedule out content; all content submitted for approval on Thursday and approved / scheduled by EOD Friday; follow each new business lead, both the company and the executives; engage with "new business" list on Twitter daily, liking and retweeting where appropriate; form a short and personal message to DM people when they follow PRO -- signed by one of us.

BIO:

We power clients we believe in.

PR | Digital | Creative

#SportsPR

Twitter | Priority one | "Proof of concept"

Tactics: Produce daily content on company Twitter profile; share / engage with employees; stay up-to-date on news regarding social impact and sports; be a hub for the industry executives to gather news / insight.

Inspiration:

https://twitter.com/rga

https://twitter.com/deutschinc

https://twitter.com/WiedenKennedy

LinkedIn | Priority two

LinkedIn: Produce content on company LinkedIn page weekly; share / engage on employee's personal LinkedIn pages; track reach; define PRO as the "industry leader" at the intersection of sport and social impact. Content examples: photos, listicles, breakdown of great campaigns, hat tip to XYZ. Anything. Less is usually more. Imagery speaks volumes on LinkedIn.

Inspiration:

https://www.linkedin.com/company/200000?trk=li_slideshare_1213_bestof_lcp

Instagram | Priority three

"All the passion and all the reward lies on the other side of doing the work." - Joshua Fields Millburn
Preparing a B2B marketing strategy is about optimizing time and time again. Even if you hit upon the best possible outcome this is no guarantee that you’ll have the best strategy six months from now. Your audience is constantly evolving and you need to have the capacity to adapt to that.

Credits:

Created with images by FirmBee - "office tax business" • domeckopol - "sport film athletics"

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