The purpose was to challenge tradition and assumed that the visual elements of the mass-media from the popular culture can be considered fine art.
Acquiring consumer goods, responding to clever advertisements and building more effective forms of mass communication back then movies, television, newspapers and magazines galvanized energy among young people born during the Post-World War II generation. Rebelling against the esoteric vocabulary of abstract art, they wanted to express their optimism after so much hardship and privation in a youthful visual language. Pop Art celebrated the United Generation of Shopping.
Recognizable imagery, drawn from popular media and products.
Usually very bright colors.
Flat imagery influenced by comic books and newspaper photographs.
Images of celebrities or fictional characters in comic books, advertisements and fan magazines.
In sculpture, an innovative use in media