Your Road to Recovery from Tilda Foodservice


With health and well-being taking precedence, healthier food options will be at the top of the food chain. Operators’ top priorities are to ensure a theatre of cleanliness for both customers and staff whilst adapting to reduced menu offerings, takeaway options, and prepacked solutions. We understand that adjusting to the 'new norm' of capacity limitations and socially distant environments will be challenging but we’re here to do what we can to help with some practical hints and tips.


Customer Concerns

  • Trust – consumers will only choose operators they can trust
  • Theatre of cleanliness – they are looking for clear clues and reassurance that their whole experience (when it comes to cleanliness) is hitting the mark
  • Value for money – with recessionary pressures ahead, consumers are spending wisely
  • Healthier options – the trends for plant-based and healthier eating in general have grown greatly during lock-down
  • Takeaway / delivery options – both are now seen as a safer way to enjoy eating in or out
  • The Lipstick Effect – as with any crisis, consumers will still look to treat themselves with comfort food and trusted brands

Industry Impact

  • Contactless service – contactless ordering and payment platforms are now obligatory for safe operation
  • Technology solutions – from click and collect to delivery apps and QR code menus, technology is key
  • Take home – dishes that travel well are essential as customers look to enjoy your food, in their own homes
  • Delivery – whether through a third party or direct, it’s another important way to drive sales and make up for lost seats in capacity
  • Take home recipe kits – with people having spent more time cooking at home, offer recipe kits they can take home themselves to cook
  • Outdoor space – seen as safer, those with outdoor space can capitalise on the summer weather for extra capacity
  • Managing overheads – now is a crucial time to limit overheads in order to balance the books
  • Driving margin – maximising margin from every dish with savvy menu engineering is key
  • Limited capacity – both through social distancing restrictions and reduced demand this will be one of the biggest challenges

Maximising margin with on-trend dishes offering quality and value for money will be key to survival…and that’s where Tilda can help you.


  • High quality – We never compromise on purity, taste, quality or nutrition – find out more here
  • Low cost ingredient – Now is not the time for lobster and truffles – now is the time for high quality, plate filling rice (offering half a plate fill for pennies!)
  • Trusted – With fifty years’ expertise and a range endorsed by the Craft Guild of Chefs, we are the ‘go to’ rice for chefs – meet our chefs here
  • Popular and versatile – From curries to burritos, risotto to paella – the British love rice (as the lockdown stockpiling showed!) and we have a rice to suit every dish. See our chef developed menu inspiration here
  • Minimises Waste – The quality of Tilda rice means no sticking or broken grains, so there is nothing to throw away
  • Maximises Margin – As a low cost ingredient, Tilda rice can be used to drive margin & can be up sold as a side – bonus! Find out more here
  • Trend Inspiration - our speciality range can help you tap into the trends for premiumisation and provenance – find out more with our Art of Rice initiative here
  • Superior Yield – Compared to own label basmati rice, Tilda offers a 20% better yield, giving you more rice for your money – find out more here
  • Healthy – With 30% lower GI than standard own label rice, our rice helps to maintain a sustained flow of energy throughout the day. All are gluten free, low in fat and perfect for boosting general health, well-being and immunity
  • Travels Well – Unlike chips, rice holds well during the delivery journey and retains its heat
  • Excellent Plate Fill (or carton!) – A quality low-cost ingredient to help you drive margin – find out more here
  • CQUIN & School Food Guidelines Compliant – Tilda Brown & White is perfect for both healthcare and education sectors
  • Plant-based – Suitable for vegan, veggie and gluten free dishes
  • Frozen rice – A quick and versatile option in a reduced staff operation - see our professional frozen range here


Understanding that every business is different, we’ve pulled together a few ideas specific to your sector below, click on the buttons to find out more...


For your guide to cooking Perfect Fluffy Rice visit our website here


As well as supplying NHS workers, the Felix Project, The World Food Program and supporting a number of Covid related charity initiatives (find out more here), we continue to support the great work Mary’s Meals do, by donating a meal for every bag of our wholegrain range sold through our ‘Big Meal Giveaway’. Find out more here

We've raised over 190,000 meals!


We’ve loved seeing what you’ve been cooking up at home during lockdown. Get involved and post your creations on social media using #TildaChefsAtHome

Here’s to the road to recovery with Tilda

We hope you found this short guide handy. If you have any questions or comments you’d like to share, we’d love to hear from you, so please do get in touch:

Head of Foodservice: Annette - annette@tilda.com

National Accounts: Simon - simon@tilda.com Karen - karen@tilda.com

Luke (Midlands) - luke.dalley@tilda.com

Gareth (North) - gareth@tilda.com

Harv ( South ) - harvir@tilda.com

For more information and inspiration visit www.tilda.com/professionals

Stay safe and keep creating!