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QUARTER 1 RECAP FLORIDA DEPT. OF TRANSPORTATION - DRIVE SOBER OR GET PULLED OVER

After over 6 years as partners, we are excited to share the following Q1 Recap highlighting the tremendous exposure that "Drive Sober or Get Pulled Over" received over the past 3 months. Thank you again for your continued partnership and GO FINS!

- Steve Postma (Account Manager // MIAMI DOLPHINS)

STADIUM PARKING ELEMENTS

GAME DAY ACTIVATIONS

FDOT in collaboration with Clarity Activation activated at three (3) Miami Dolphins home games creating awareness for the Drive Sober campaign and educating fans on the magnitude and severity of Drunk Driving

Nov. 6 - New York Jets // Nov. 27 - San Francisco 49ers // Dec. 11 - Arizona Cardinals

LIGHT POST SIGNAGE

FDOT receives Drive Sober or Get Pulled Over brand exposure on over 50 light post signs, which are used by fans to note their specific parking location at Hard Rock Stadium

PARKING ATTENDANT VESTS

FDOT receives Drive Sober or Get Pulled Over brand exposure on the vests of over 300 parking attendants on average who help to direct traffic and monitor tailgating activities for all events at Hard Rock Stadium

PARKING PASSES & STUBS

FDOT received Drive Sober or Get Pulled Over campaign exposure on backs of approximately 110,000 pre-paid parking passes that fans hung in their rear-view mirrors on game days

FDOT received Drive Sober or Get Pulled Over campaign exposure on the backs of all cash parking stubs that are used for all day of event parking purchases for all events at Hard Rock Stadium

VMS BOARD SIGNAGE

FDOT reminded all stadium event attendees to Drive Safe and Drive Sober through VMS Board messaging at the highest trafficked exit leading to Florida's Turnpike North and Southbound

IN-STADIUM ELEMENTS

RESTROOM SIGNAGE

FDOT receives two (2) signs in every men's restroom on the 100 and 300 levels of Hard Rock Stadium (56 total)

FDOT receives two (2) mirror clings in every women's restroom on the 100 & 300 levels of Hard Rock Stadium (64 total)

LED SCORECLOCK ADVERTISEMENTS

The FDOT Drive Sober or Get Pulled Over campaign received forty (40) total rotations throughout the duration of Quarter 1 on the North and South LED Scoreclock panels

STADIUMVISION ADVERTISEMENTS

FDOT Drive Sober received over 210 total ad rotations across over 1,500 televisions throughout Hard Rock Stadium for all stadium events

STADIUMVISION COMMERCIALS

FDOT Drive Sober received over 50 total ad rotations across over 1,500 televisions throughout Hard Rock Stadium for all stadium events

STADIUM ANNOUNCEMENTS

The Miami Dolphins made the following announcement of the Stadium PA system immediately following the conclusion of all home games:

"ON BEHALF OF EVERYONE IN THE MIAMI DOLPHINS ORGANIZATION WE ASK THAT YOU PLEASE REMEMBER TO BUCKLE UP AND DRIVE HOME SAFELY. THE FLORIDA DEPARTMENT OF TRANSPORTATION REMINDS YOU THAT FANS DON'T LET FANS DRIVE DRUNK. DRIVE SOBER OR GET PULLED OVER. THIS IS PUBLIC ADDRESS ANNOUNCER KENNY WALKER WISHING EVERYONE A PLEASANT EVENING AND PLEASE DRIVE SAFE."

HARD ROCK STADIUM

Q1 EVENTS & ATTENDANCE

MIAMI DOLPHINS // 584,435 Season Attendance

Sept. 1, 2016 - Tennessee Titans // 60,334

Sept. 25, 2016 - Cleveland Browns // 65,176

Oct. 9, 2016 - Tennessee Titans // 64,425

Oct. 16, 2016 - Pittsburgh Steelers // 65,351

Oct. 23, 2016 - Buffalo Bills // 65,658

Nov. 6, 2016 - New York Jets // 65,722

Nov. 27, 2016 - San Francisco 49ers // 65,856

Dec. 11, 2016 - Arizona Cardinals // 65,750

Jan. 1, 2017 - New England Patriots // 66,163

MIAMI HURRICANES // 351,434 Season Attendance

Sept. 3, 2016 - Florida A&M // 60,703

Sept. 10, 2016 - FAU // 57,123

Oct. 8, 2016 - FSU // 65,685

Oct. 15, 2016 - UNC // 58,731

Nov. 5, 2016 - Pitt // 51,796

Nov. 26, 2016 - Duke // 57,396

CAPITAL ONE ORANGE BOWL // 67,432 Game Attendance

Dec. 30, 2016 - Capital One Orange Bowl (FSU vs. Michigan) // 67,432

CIRQUE DU SOLEIL

Dec. 10, 2016 - Present - Cirque du Soleil (Kurios) // 152,500

TOTAL ATTENDANCE = 1,155,801

OTHER HARD ROCK STADIUM AND MIAMI DOLPHINS RECENT EVENTS

CANOPY UNVEIL AND VIDEOBOARD

With the new state-of-the-art open air canopy, 92% of fans are shaded and protected from the natural elements, making Hard Rock Stadium’s game-day experience one of the best in the NFL. Fans can enjoy the game from any seat on every level with four new high-definition video boards, totaling 22,400 videoboard square footage.

2016 DRAFT

The Dolphins On The Clock 2016 NFL Draft Party presented by Miami Orthopedics & Sports Medicine Institute at Baptist Health South Florida did not disappoint. The free event featured live insider analysis, current and former player autographs, interactive games, photo opportunities, concessions and areas to watch the 2016 NFL Draft. The room exploded with excitement when the Dolphins selected Ole Miss OT Laremy Tunsil at number 13.

TRAINING CAMP

The Miami Dolphins for training camp this summer unveiled several exciting changes to improve the fan experience as part of “Back to Football powered by South Florida Ford” at the Baptist Health Training Facility at Nova Southeastern University. This year’s training camp featured a brand new canopy over the seated area, providing fans with shade and a more comfortable experience than ever before. A new area reserved for children 12 years old and younger provided them with special access to get autographs from Dolphins players post practice. In addition, weekend practices featured food trucks, face paintings, meet and greets and more.

HARD ROCK STADIUM ANNOUNCEMENT

2016 marked the inaugural year of Hard Rock Stadium. On August 17th, 2016, the announcement of Hard Rock Stadium was made in the exact way you would expect: music, memorabilia, lights and a guitar smashing ceremony. The Miami Dolphins welcomed Hard Rock International CEO, Jim Allen to participate in the festivities, alongside players Ndamukong Suh, Jarvis Landry and Reshad Jones, and Dolphins President & CEO Tom Garfinkel. Oh, and of course, Mr. 305 himself, Pitbull!

THANK YOU FOR YOUR CONTINUED PARTNERSHIP

WISHING YOU AND THE DRIVE SOBER OR GET PULLED OVER CAMPAIGN ALL THE BEST IN 2017!

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