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Citadel Christian School Equipping students for life by providing an exceptional education ​with a biblical worldview in a supportive, loving atmosphere.

Please follow this link to a musical track we have selected for his project as you review the treatment.

Purpose

To create a campaign that shows how Citadel Christian School is making an impact on the world for Christ; to move the audience by creating a strong emotional impetus to help CCS grow.

deliverables

One 1-3 minute film as digital file (1080p) and (720p) web versions.

the story

For over two decades, our school has nurtured spiritual growth in students and their families. Citadel also cultivates academic growth through a rigorous classical education that sets their students up for success in higher education and beyond. This foundational value is now encouraging the school to seize new opportunities, under the new name Citadel Christian School. And to continue to build the next generation to the glory of God.

The Approach

Most of the films content will be voice over of the interviewees with b-roll that flows with the dialogue. It will be shot in an inspiring, cinematic style and be consistent with the samples presented in the treatment. We will do this by sharing powerful stories of individuals who have been inspired and impacted by through Citadel Christian School. The project is to share Citadel's vision of preparing students for college and for life. The goal is to create an emotional sense of connection and urgency to a call to action and raise awareness and funding. The film will convey the idea that by supporting the school, families are helping Citadel make an even greater impact for Christ.

the subjects

We will feature alumni, faculty and parents who will share their personal stories of how Citadel is impacting lives and preparing students for the future..

the inspiration

This piece is done with natural warm colors to capture the real authenticity of the Heros of our story. We want to convey a feeling of warmth and sincerity. The composition and camera movement is cinematic and somewhat kinetic in style to capture the feeling as if the viewers are actually there. The lens choice is 35mm-50mm to continue that illusion. Also worth noting is the way the shot’s production elements lend themselves to a down-to-earth, authentic feel — as if these were real moments, captured with real people.

Key Words

transformation

Lives are transformed through the vision of CCS: to transform the world through the life- changing reality of Jesus Christ.

growth

CCS strives to grow while maintaining high academic standards, instilling wisdom, virtue, and teaching students biblical understanding.

learners

CCS has a history of partnering withChrist- centered families to train up life long learners.

inspired

We want to elicit a strong emotional connection with the audience. We want them to feel that they are part of something bigger.

donate

We want the audience to feel so connected with the story that they want to share it with others as well as make a financial contribution.

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