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Advertising Specifications Fundraising Directory

Welcome!!

Thank you for advertising with the Fundraising Directory! We will work with you to help you put your best face forward to the volunteer decision makers of Australia!

If you need help with your advertising, just reach out to Sonia at admin@fundraisingdirectory.com.au or 1300 653 305. She is the friendliest and most helpful person on this planet (I'm very lucky to have found her!) so nothing will be too much trouble.

Thanks again, we look forward to working with you!!

xMandy aka the Fundraising Directory

Handy Links:

Specs cheatsheet

Directory Listing specifications

Search Result:

  • Search Result Image: 340x280 pixels
  • Search Result text: a short, descriptive excerpt

Directory Listing:

  • Header Image: 1350x565 pixels - png, gif or jpg
  • Text: approximately 300 words

Here is an example directory listing:

You can create images to this size, or if you need help, just send us some high quality images and your logo and we are happy to put together something simple for you.

We are able to customise the colour of the header and call-to-action buttons to match your listing image.

Additional options for Premium Advertisers

In addition to enjoying priority in the search results, premium advertisers can also add a video to the body of their listing and they can customise the questions asked in their information request form.

Banner Ads

Home Page Featured Idea

  • Image: 250x150 pixels - png, gif or jpg
  • Short description
  • Animation is a big fat no-no unless the surcharge has been paid (We don't want our site looking like Las Vegas!)

MREC (Medium Rectangle)

  • 300x250 pixels - png, gif or jpg
  • That's another no to animation unless previously organised!

The MREC also appears in rotation in the search results pages and throughout the articles.

More Ad Sizes

One-Click Information Request

  • Square image - we ask for 800x800 pixels but it often displays smaller
  • One or two words about what you provide, for example samples or your information pack.

Product of the Week

  • Banner in search results: 1000x238 pixels - we have a selection of templates to choose from
  • The feature in our weekly newsletter and the 'Product of the Week' Facebook shoutout will be templated using your directory listing header and an excerpt from your directory listing

Leaderboard

  • 728x90 pixels

Campaign Specifications

'Best of the Week' eNewsletter

Each newsletter features a 'Product of the Week' (which will be prepared from your directory listing) as well as 4 eNewsletter ads measuring 300x250pixels

Partner Offer

A Partner Offer email contains your message only and is sent to our database of around 23,000 subscribers. We work with you to craft a call-to-action specific to our audience to maximise your return on investment.

We will work with you to craft the partner offer email, but in general terms, we recommend:

  • A header image 600x300 (height is flexible, width is fixed)
  • Compelling copy with a strong call-to-action
  • A footer image 600x200 (height is flexible, width is fixed)

Past partner offer emails:

The Fundraising Directory | Direct Digital Publications Pty Ltd | ABN 98 118 909 069

admin@fundraisingdirectory.com.au | 1300 653 305

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