This project was set to design my own bread company in Nottingham, the task I set myself to complete was the logo design, however I also wanted to extend the project by creating packaging and advertisements. I had previously made a design over the word "Pane", this was an attempt to make my own business around a bread company. It's a fun idea that interested me and gave me a chance to explore different methods of design, as I wanted to create something different and avoid using illustrated designs.
I had the idea to create a rustic design from the beginning, a lot of cafe's and restaurants have these designs plastered around Nottingham. However I wanted it to seem ruined, unrefined, almost falling apart to give this impression that this old design isn't maintained, having this gives a unique feeling and works really well for the effect of my business.
These were a few quick sketches I had made previously, most of the designs were focused on bread and previously I came up with the idea to use "Pane", as my business name. The Imagery used was swaying more towards using pictures to assemble my design. Instead of using illustrator, I'll need to use Photoshop to create the layout, which I haven't really explored yet.
I started with just having a board with Pane written across from it, I considered using characters above and using illustrated designs of bread, however it didn't look appealing enough to use as my logo. I settled with the idea of using PANE written across, possibly on boards hanging on a background with dots in-betweeen each letter. I later decided against this idea, however this shows some vital development and brainstormed ideas, this also shows some interesting acknowledgement
Susan Carey finished Newcastle college and continued her career in designing newspapers and magazines which eventually got her the position as art editor for the Empire magazine. This position wasn't her end as she then became a freelance graphic designer for various consumer magazines and graphic industries.
She became a short inspiration after I found a page within a book focused around hand-drawn graphics. She designed some very good hand-drawn typography which motivated me to do the same, the idea to cut paper up and form it into letters really was the iconic look I was going for. She would often use the same style throughout her designs, so it was important that I kept the technique the same.
I started by finding black card, which I used to cut and tear into shapes, these shapes would be torn into covering a outline, filling in the space around creating the illusion that theres a letter. This method was repeated until I made the word Pane. Each letter needed to have similarities with one another, the letter "E" was most difficult, I had trouble dividing style over space and would often tempt myself not to bother keeping that repetitive style. It wasn't necessarily difficult, however there were moments where I needed a different perspective over the image, such as the letter "N", it has an difficult outline to follow and took time to perfect that. I decided not to have a centre in the letter "P", this was a creative choice and gave the image that extra personality that needed to be done.
Next step was to put these images together, I used Photoshop to cut the background out using the magic wand tool, lined them up in place and darkened the outlines, did this by selecting the magic wand tool over the letters, creating a second layer and using fill to colour the layer black.
I was wanting a background behind "Pane", and I wanted to keep the theme of designing the logo handmade, I decided to look for black card and use white paint to get this messy look, I would paint over the card and put it on photoshop where I would manipulate the image by enhancing the size and cut part of the image apart, I would mostly cut a part of the image and pull closer to the centre of the design, and repeat until I had the satisfying design. I would put the image behind "Pane", and use a paint texture to go over the top, this just made the image look more grubby and real.
So far, I've had mixed views on the design.
Thought the design had good qualities, however the black tone I think took away some of the texture originally taken, if I had the chance I wouldn't do that. However, I do like the design I think it works with the rustic impression I wanted for the business, I think the rustic approach was the right approach considering I wanted it to represent the rustic bread in the cafe. Next time, I'm more confident to take this method for a later project.