Salonè Della Moda at the Excellent beurs Rotterdam

From the 6th till the 9th of October "Salonè della Moda" was present at the Excellent fair in the beautiful city of Rotterdam.

The famous Salonè della Moda, the innovative fashion platform in Rotterdam, is setting up a daily fashion show at the fair. Young talent, international designers and experienced creators, show their work and entertain the audience with top shelf performances.

Innovation, craftsmanship, design, budding talent, entertainment and fashion all flow together during the EXCELLENT home fair.

A true Maserati to watch!

Jerry Luxenburg

Owner and founder of Salonè della Moda. Operating as creative director and Fashion Producer of designers, brands and exhibitions on National and International level.

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Aurora Koteva

Advisor and selection Int. fashion designers

But what does it take to get 9 fashion shows in 4 days?

  • 11 Make-up artists
  • 5 hairstylists
  • 13 models
  • 7 designers
  • 5 fashion stylists
  • 2 catwalk coach/director
  • 1 creative director
  • 1 Advisor and selection Int. fashion designers
  • 1 music producer
  • 1 exhibition manager
  • and not to forget, a lot of good spirit

Meet the Make-up artists

Team Maico Kemper Mua / Paul van der Wal

Priya Sharina​, Cicilia Oemar​, Milou van der Linden, Justina Ziukaite, Kaylee, Angela Segboer, Savanna van der Heijden, Ash Juh, Anja Regoord Mua.

click to enlarge

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Hair by : Team Coby van Tol / Avinaash Moenielal

But first:

The teams come together and prep their working space, make selfy's and meet up for 4 days of hard work!

Click to enlarge

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

The looks were explained by the "chef's the cabine" Maico Kemper & Paul van der Wal

And the first difficulty was there: "the light and space"

Make-up artists need good light where no shadow falls underneath the eyes and nose, because everything they do is with great feeling and done by hand, and since the light was falling from above it made their work almost impossible so they had to improvise!

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Because of the problems we had the first day, we decided that for the rest of the days we do the Make-up outside and with daylight.

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Ready to shine girls!

After a lot of work by hair, make-up, rehearsels, fittings etc. the models were ready for their first show, and after they returned to the stand where I was ready for them.

The time schedule was so tight that i only had exactly 5 minutes to make the group shot with and without the designer. After the shot the models had to rush backstage for the second look of the evening!

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Designer: Yordan Mihalev

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

The second show of the VIP evening

Make up is removed, new make-up applied, the hair of the first show out and new hair style done again, new fittings, rehearsel etc. etc.

Swinda van Dijk

Dutch designer Swinda van Dijk is getting her collection ready for tonight's show.

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

After the show I had some extra time with the models to do a small improvised photoshoot.

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Designer: Klaudia Markiewicz

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Designer: Elvis Aigbedion

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Designer: Nini konstanti

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Exhibition photo's

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)
Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Saloné della Moda was present and Excellent Woonbeurs was really impressed of what we presented. The fashion shows were phenomenal; the crew backstage, team exhibition and all other team members, you did make our presence a professional perfomance.

Our team Backstage

Chef de cabine makeup, Maico Kemper and your team for the beautiful makeup which gave all models a fantastic expression.

Chef de cabine hair styling: Coby van Tol and you team for the great hair creations to add the extra's on top of the makeup and the designs.

And please do not forget for arranging the hair show of Dee Scissorhands by Hairpoint and connect us with Entertainment Studio, which arranged the aerobatic show.

Chef de cabine styling; Sven Watson and your team Creative Concept for the styling to match the looks of the models together to the designs.

Photo by: Marco ter Beek fotografie (www.marcoterbeekphotography.com)

Our backstage crew

  • Prya
  • Milou
  • Kaylee
  • Cicilia
  • Anja
  • Ashley
  • Sanvanna
  • Arezo
  • Justina
  • Mona
  • Paul
  • Sigrid
  • Samira
  • Rowan
  • Omyra

Catwalk coach/director Braendon Delagraentiss to guide all the models in their perfomance on the catwalk and create a high class fashion show.

Our models

  • Liora
  • Jalisa
  • Jeanine
  • Julia
  • Lauren
  • Sensemielja
  • Djerra
  • Aissa
  • Kim
  • Emalise
  • Milou
  • Tamara
  • And our special kidsmodel Nynke; you did a great job, really super

Your perfomance was incredible, professional and you gave the audience the experience of a real high class fashion show.

Our team at exhibition

  • Aïcha Pure Beauty
  • Yardene Xclusives
  • Ustijl
  • Nijveld Design

Our designers and brand

  • Swinda van Dijk
  • Yordan Mihalev
  • Elvis Aigbedion and Mariska Lucio Malone
  • Nina Konstanti
  • Klaudia Markiewicz
  • Richmart

Incredible creations, which stunned the vistitors of Excellent Woonbeurs and add flavor on our shows and in our exhibition.

Team Saloné della Moda

  • Jerry Luxenburg
  • Astrando Williams
  • Aurora Koteva
  • Marco Jochemsen
  • Shirley Jansen
  • Astrando Williams, Music producer
  • Nayo Baerz, volunteer
  • Riccardo Kovacic, photography & videography
  • Sydney Korsse, photography & videographyJanice Ooft, volunteer
  • Yasmine Hazza, volunteer
  • Ilse Ricken, volunteer

Again many thanks for your participation, effort and input to make this all possible. It is a priviledge to have you on our team creating something as beautiful as we did.We are proud to say "we did it" and hoping to colaborate with you on our team again in the future.

Team Saloné della Moda.

All of the Photography & the Presentation was made by:

Created By
Marco ter Beek
Appreciate

Credits:

© Marco ter Beek, All Rights Reserved. No reproduction without prior permission from the photographer.

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