Coast to Country Growth Plan:
- Acquire more followers through liking & commenting on accounts with similar content and same brand identities; spending an equal amount of time with this activity as with posting, to grow a loyal following.
- Follow more newport accounts, following their followers, Use the follow/ unfollow technique: follow a batch of accounts daily, once you gain followers from that batch unfollow those that did not follow back.
- Maintain more followers than accounts we are following.
- Follow 80/20 rule: 80% of content is helpful style tips, how to purchase, whats new post 20% focused on specifically promoting the business
- Create new content for use over the summer, scheduling various shoots around newport that vary from nautical, downtown newport, and countryside/vineyard themed.
- More daily in-shop/"behind the scenes" posts creating a sense of employee/in store culture.
- All photos taken on my Canon DSLR for consistency and high quality images
- End of summer goal: Match/Exceed Anchored in Pink's following