Logo Design Planet of the Grapes - Fuyu Liu - TGG3M1-02

COMPANY:

Planet of the Grapes

74/82 Queen Victoria Street

020 7248 1892

A wine bar and resturant

RESEARCH

PERSONA

10 THUBNAILS

3 THUBNAILS

1 THUBNAIL

FINAL LOGO

SAMPLE OF LOGO IN THE STREET

RATIONALE

"Planet of the Grapes" is a bar offering alcohol and snacks, so the logo I designed is consisted by a wine glass in the middle, grapes as it is in the name of the bar, and background shape of a planet.

As to the color composition, I picked purple and black as the main colors since they look really dark when putting together and a bar usually looks dark inside the store. Purple is also the color of wine. The wine glass is white on the black background so it can be easy to see.

A soon as I got ideas from the internet, I started the thumbnails. After looking at these thumbnails, I decided to design a logo consisted by parts of three detailed thumbnails. Grapes, wine glass, and planet are key elements of this logo. Finally I finished designing and used Photoshop to put it onto a real store.

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