Who, what, where and why?
The 'who' is easy. MHA Marketing works solely in the field of technical/industrial B2B, with specialisms in Packaging, Industrial Equipment and Water/Wastewater. More than 15 years of direct experience, working with names like FFP Packaging Solutions, Pulsar Process Measurement, Aquamatic, AUMA UK, Henkel, Boone Mixers, Greif and DuPont Teijin.
Seriously, experience really counts. What do you want to do? Explain every last nuance to the agency? MHA will create authoritative content, whether that features in video, email communications, exhibition stand collateral, webinar/seminar support, magazines and on-line journals, or social media.
Here's one I made earlier. Shot on my Nikon D7000, with my carbon fibre 'dolly' to do the moving shots, edited in Premiere Pro, captions created in Photoshop. Easy way to quickly do tactical video for LinkedIn, website or presentations, where the sales team want to emphasise a particular point.
We won't forget the magazines, though...
This graphic is just to demonstrate that there is a media ecosystem operating in every market, and we have to work out where the right placement for the specific message lies.
Yes, we will need a Content Calendar
We need to programme communications in relation to your specific requirements. Specific advantages based on particular equipment/products/services and applications will lead to the generation of articles that support those messages. Case Studies are often difficult to get, so they need to be cherished and used in a number of ways and from a number of angles...
Success stories and case studies have a long long life. They exist as leave-behinds, they supply the PROOF that what your sales people say is true. Along with other elements, they form part of the 'pipeline' communications that MHA will create for you to give more ammunition to the sales message.
Throughout the sales journey, prospects will need different levels of communications, with a depth appropriate to the stage they are at. For example, there is no point in supplying detailed explanations of specification and materials when someone needs top level benefits of the product, and vice versa. MHA will work with the sales team to break down requirements at the various stages of the sales process and provide collateral to support them.