Savvy Marketers CEO, Alexandra Gonzalez at this year's Brand Camp in Barcelona
Pass. Shoot. SCORE! In the beautiful game of soccer, the goal is clear for each of the teams who compete: to win. There are many elements that contribute to being a successful sports team, such as teamwork, clear communication on and off the field, and having a great leader. With all of these components, you’re on your way to victory. What if I told you that just like in sports, the formula for a successful business is fueled by these principles? With the right game plan and the strategy to win, you can become champions of your brands.
First, let’s take a look at what you need to know before you dive into the match full force. As a business, it’s important to know where you want to play and in what categories. It’s also crucial to know who you are targeting, as well as, who you are competing with to build a plan that will help you beat your competition and gain consumers to become fans of your brand. Having prior knowledge of these factors before you establish your plan is the key to creating an all-star guide to your business’s success. With all of this in mind, you can now develop your winning strategy. Here are the significant steps needed to begin building your game plan:
1. Assess each of your players’ strengths and how they can be best leveraged to win the game.
Knowing your players' strengths and weaknesses can truly change the atmosphere of your business, just like in sports, and can alter how the game will pan out. After you have assessed your brands and your business’s strengths, you are ready to dig deeper into your team’s abilities.
2. Master your team’s strengths.
With the proper placement of your starting players based on their most reliable assets, your company and brand can come out strong and ready to dominate the competitors every time. You must think about what makes your brand special. You must identify, for example, which products within your portfolio can help fuel growth. Some can be your core products, but you may also want to consider new products in the pipeline that can help increase your market share and propel your future business success.
3. Define your goal.
Setting your goals high is crucial for how your brand should be playing and how you are viewed in the competitive arena within the category you’re competing or the segment within a category that you may be after. However, you should consider, calculate, and mitigate risks to ensure that your goals can be achieved and delivered. Remember, you always want to achieve your business goals, so set yourself for success with goals that are bold yet smart and achievable.
4. Defining where to play and how to win.
There are many factors that need to be considered while creating your game plan, such as: Who are we playing against? Are they well-established? Are we playing in our field or the competitor’s field? Is one of their players someone who represents the biggest threat? If you recognize these key elements of the game, you are on the right track to success. The strategies you define on where to play will help you establish what your game plan will be in terms of what you, your brand, and your teams will do to achieve the goals you have set. Then, you must focus on how you will win by identifying and coming up with the right tactics to successfully make it happen. Keep in mind that you must have a clear strategy in place before you proceed on how you will execute your game plan. Remember, your strategy and how you go to market is crucial for your brand plan’s success.
Be Prepared for Roadblocks
Although these steps are fundamental to give you a great start, this doesn’t mean that there won’t be any roadblocks that you may encounter along the way. For example, you must consider the possibility that your competitor can switch up their usual plays, such as investing more money in advertising, coming up with a successful new digital campaign, launching a new product in the marketplace, or simply developing a new price strategy. In the case of sports, coaches must consider potential threats that could impact their game plan, such as a key player getting injured in the middle of the game, and therefore, they need to have a backup plan on who can replace them without impacting the overall performance of the team.
In businesses, for example, we must consider how we are projecting our sales for a particular brand by sku as we want to avoid having out-of-stock issues that will impact not only our relations with our trade & retail partners, but also with our consumers, who may be forced to purchase another brand since your product is not available at the time they go to purchase. Therefore, being proactive by identifying different considerations within your game plan based on potential roadblocks and challenges you could face along the way will help you make smarter decisions and successfully overcome them. Just like in any sport, the best teams are not built overnight. Making better choices with a clear goal in mind, knowing your consumers and your competitors deeper, and planning ahead is what will make your team stand out from the rest.
You won’t just be playing the game-you’ll be playing to win. For more information on how Savvy Marketers can help your business grow, please visit our website at www.savvy-marketers.com or call us at (609)-250-7000.