Novel Solutions Jessica Terrill

What is ESP103IB?

It's the Process for Creating a Novel Solution


In order to discover a flow for my portfolio I sat down with my father and asked him one simple question: "What is a better name for ESP103IB?"

Our discussion led me to realize that ESP103IB is a way to create Novel Solutions in 6 identifiable and APPLICABLE steps

Step 1: Overcoming Ambiguity


In class we learned and practiced the process of brainstorming to navigate ambiguity and find insights.

Application to kroger

By using brainstorming for our project we were able to create the first level of insights.
Step 2: Landscaping

Lean Canvas

Implementing the lean canvas allows me to further understand a business model, which when applied to Kroger was very helpful to discovering that they lack an identity.


Both shallow and deep research are essential to the landscaping process to fully understand a business and the industry in which they reside.
Step 3: Understanding Empathy


Empathy is all about understanding someone else's perspective, I learned that this is also important in business for understanding the feelings of a consumer.


For our project we utilized this technique to form observations that later led to key insights on how to best approach the Kroger problem.
Step 4: Collaboration

The Team


Mind mapping was one of the most beneficial exercise our team completed because we were able to see how this problem effects both the consumer and the producer.

Journey Mapping

Journey mapping actually led to some of our best insights due to the fact that we were able to see problems with Kroger's current infrastructure that we hadn't perviously recognized.

Result of TeamWork

Step 5: Ideation



The act of team and individual prototyping was a great introduction to understanding that your first idea might not always be your best idea.

Application to Kroger

We were able to build our implementation solution around an insight we gained in brainstorming and then prototype it until we created a final product.

Lotus Flower

This was a great way to identify every part of a situation and then dive deep into the practical application of each section.
Step 6: Overcoming Failure

Learning Curve

This is a tool that I decided not to use in terms of application to our project because I have yet to complete the learning curve. To me the building of this tool will come after the project has been completed and presented.

Failure File

Tracking failures and understanding their potential benefits helped me to overcome the fear of failing.
Personal Growth

Growth through Ambiguity

Collaboration Agreement

These are two examples of ways that I felt I iterated and took what was given originally and then expanded on it to create something more.

Final Insight

Thank you!

Created By
Jessica Terrill


Created with images by Mediocre2010 - "ambiguity" • Pexels - "countryside farm field" • jclk8888 - "hands compassion help" • Unsplash - "office two people business" • Greg Hayter - "desk lamp ideation 2" • stevepb - "mistake error correction" • Unsplash - "strawberries fruit growth"

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