In order to discover a flow for my portfolio I sat down with my father and asked him one simple question: "What is a better name for ESP103IB?"
Our discussion led me to realize that ESP103IB is a way to create Novel Solutions in 6 identifiable and APPLICABLE steps
Step 1: Overcoming Ambiguity
In class we learned and practiced the process of brainstorming to navigate ambiguity and find insights.
Application to kroger
By using brainstorming for our project we were able to create the first level of insights.
Step 2: Landscaping
Implementing the lean canvas allows me to further understand a business model, which when applied to Kroger was very helpful to discovering that they lack an identity.
Both shallow and deep research are essential to the landscaping process to fully understand a business and the industry in which they reside.
Step 3: Understanding Empathy
Empathy is all about understanding someone else's perspective, I learned that this is also important in business for understanding the feelings of a consumer.
For our project we utilized this technique to form observations that later led to key insights on how to best approach the Kroger problem.
Step 4: Collaboration
Mind mapping was one of the most beneficial exercise our team completed because we were able to see how this problem effects both the consumer and the producer.
Journey mapping actually led to some of our best insights due to the fact that we were able to see problems with Kroger's current infrastructure that we hadn't perviously recognized.
Result of TeamWork
Step 5: Ideation
The act of team and individual prototyping was a great introduction to understanding that your first idea might not always be your best idea.
Application to Kroger
We were able to build our implementation solution around an insight we gained in brainstorming and then prototype it until we created a final product.
This was a great way to identify every part of a situation and then dive deep into the practical application of each section.
Step 6: Overcoming Failure
This is a tool that I decided not to use in terms of application to our project because I have yet to complete the learning curve. To me the building of this tool will come after the project has been completed and presented.
Tracking failures and understanding their potential benefits helped me to overcome the fear of failing.
Growth through Ambiguity
These are two examples of ways that I felt I iterated and took what was given originally and then expanded on it to create something more.