Storyology the art and science of blending the perfect story

What is Storyology? It's the art and science (and good common sense) of mixing the right ingredients to create the perfect story. It's focused on what needs to be told now and what will appeal to the listener.

After all, you're company is made up of more than just one ingredient.

Every company has a story. These stories have arcs, characters, heroes and villains. At Connect2, we believe that serving up the right story, at the right time, can change everything.

What story are you serving?

Stories that:

  • define
  • demonstrate
  • articulate
  • explain
  • validate
  • accentuate
  • celebrate

But most importantly, stories that are complete, mixed with the right ingredients

So....what makes a good story?

What makes it memorable?

Timely + Personal + Unique
Ingredients + Faceted + Layered

Common mistakes in creating a story

  1. People love to connect the dots and always do
  2. Pudding doesn't need proof
  3. You can lead a horse to water, or a bar, but you can't make him drink
  4. It is true because you said it is true
  5. Everyone wants you to succeed
  6. You are what you make (okay, it's really eat but that doesn't work here)

At Connect2, we're Storyoligists. We believe mixing the right ingredients makes for a better story, one that goes down smooth, that makes you smack your lips and ask for another.

What does that mean for you?

It means, at Connect2, we help you mix and serve complete stories. Stories made from only the best ingredients - your company, products, services, customers and partners. Stories that blend the right mix, at the right time, to make the difference you're looking for today, tomorrow and as your company story evolves. Stories that move and motivate markets in ways that create value.

If you're looking to mix things up, we're happy to help. We're Storyologists it's what we do.



Created with images by anncapictures - "drink caipirinha glass" • Photostube - "drink bottle spirits" • obpia30 - "clock time alarm clock" • 3534679 - "eye iris macro" • 422737 - "fingerprint traces pattern" • andreas160578 - "stress programmer etnwickler" • Republica - "beer pouring glass"