MAIN LOGOS
The main logos should be used as the primary graphic to represent your brand. Repeated use of these logos will help to build brand recognition with your audience.
ALTERNATE LOGOS
The alternate logos should be used as supporting graphics in instances where: The main logo has already been used on the same page, the main logo is too large for the space, or as a signature mark. The alternate marks provide brand versatility and enable your visuals to be used in a wide variety of instances while maintaining consistency across all platforms.
BRAND ILLUSTRATIONS
The brand illustrations help to further strengthen your branding. The illustrations can be used as supporting graphics on your website, on your collateral items and in your social media. Use of your brand illustrations provide your brand with personality, which also aids in your brand recognition.
