When you're planning an interpretation project you will consider the people involved, your story, the experience for the visitor and the storytelling interpretation media. This guide sets out the 'pros and cons' of the different media methods that can be used to enhance the visitors experience at your site. Media can range from guides and guided tours to information panels, mobile applications, leaflets/brochures and more.
Guides and Guided Tours
A guide who knows and loves your product, and the visitors/tourists is likely to be a great storyteller. Face-to-face communication is great for storytelling interpretation.
- The guide structures a visit to deliver the story in sequence using a range of techniques e.g. change in pace of voice, tone, use of suspense and repetition.
- The story can be adapted on the spot to suit the different visitors/audience.
- It can be interactive and involves visitors in discussion.
- Easy to get feedback from visitors and to change the tour in light of their comments.
- A tour can feel constraining for visitors who prefer to explore in their own way at their own pace.
- It can be difficult to provide tours in different languages.
- Tours only work well for a limited number of people.
- Maintaining constancy and quality can be difficult.
Good for storytelling interpretation.
- Panels can show images as well as words.
- They are always available, which is often important at an unstaffed site.
- Panels are limited in how much information they can carry.
- It is hard to include more than one or two languages.
- They are difficult and expensive to change.
- Panels are usually only read by more motivated visitors who like reading.
- Badly designed or positioned panels can be visually intrusive and clutter a site.