There were more men commenting and reacting to the State of the Union than women.
Nb : Gender repartition is based on first names
Unsurprisingly, journalists, people engaged and interested in politics as well as business are well represented.
Nb : Centre of interests are defined by scanning account description and tweet activity
Further breakdown by profession also shows that a Brussels bubble specialised in consulting, journalism or entrepreneurship exists.
From the political community, EU’s existential crisis was a key topic.
Quite logically, privacy issues and 5G were more discussed in the tech community whereas the Brexit was very central in the economic community.
At a national level, we can see there were significantly more participants taking part from the United Kingdom, followed by Belgium and France.
Nb : Countries are obtained through GNIP datas for Twitter and journalist/blogger website (Source : Brandwatch)
This is quite interesting because if we compare it with the global activity about the speech (the total volume of tweets), we notice that Belgium, and therefore Brussels was the most active country by far :
Nb : les pays sont obtenus via les données fournies par GNIP pour Twitter et par le site du journaliste / blogueur (Source : Brandwatch)
This shows that the EU stakeholders are more active than others. But we also notice that the tweet activity were mostly concentrated in EU Capitals, with 2 exceptions : Catalonia and Scotland, two regions where there are strong discussions about the EU.
Concerning the language issue, we can see that English remains the most spoken language in EU discussions, followed by French and Spanish.
Nb : Language repartition via Visibrain
The President of EU Commission, Jean-Claude Juncker, is by far the most mentioned or retweeted user by other stakeholders. Nevertheless, all users in this list are from the EU bubble except Marine Le Pen. There is no big media or civil society represented there. If we cross reference this with Social Media analysis methods, we get this map (before the speech). We can clearly see that, before the speech discussions are polarised around EU institutions and divided by language communities.