Loading

Adobe Marketo Engage Certified Professional Sample Questions AD0-E551

Note: These questions were developed during the legacy Marketo Certified Associate exam workshop a few years ago. They were developed to the same guidelines as the questions in the exam. However, these questions were not included in the final selection of questions for the actual exam. Answers to questions are in the exam guide.

Marketing Automation Fundamentals

1. Marketing automation platforms do NOT have which functionality?

  • A. Segment your database
  • B. Host landing pages
  • C. Score leads
  • D. Host your organization's website

2. Which is NOT a reason to gate content for middle-funnel stage buyers?

  • A. To collect data about your prospects
  • B. To generate better quality leads for the sales team
  • C. To give away more information
  • D. To learn which of your visitors are most likely to make a purchase

Audience Targeting and Data Management

3. If your goal is to generate new prospects in your database, which strategy should you use?

  • A. Email marketing
  • B. Telemarketing
  • C. Pay-per-click advertising
  • D. Direct mail

Email Marketing Fundamentals

4. Which feature must a non-operational email have?

  • A. A subject line with 50 characters or less
  • B. At least one image
  • C. An unsubscribe link
  • D. A preview test sent for review prior to the deployment

5. Match the A/B testing winner criteria with their correct definitions.

  1. Clicks
  2. Opens
  3. Engagement Score
  4. Click to Open %
  • A. This registers when images are downloaded in an email and a Marketo tracking pixel loads.
  • B. This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens.
  • C. This shows the number of people who interacted with links in your email.
  • D. This shows the effectiveness of the content in your program based on a proprietary algorithm.

Landing Pages

6. Which element is NOT typically found on a landing page?

  • A. Headline
  • B. Hero image
  • C. Body text
  • D. Subject line

7. A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use?

  • A. My token
  • B. Lead (person) token
  • C. Landing page token
  • D. Company token

Form Basics

8. Which is the main advantage of using a select (picklist) field instead of a text field in your forms?

  • A. The data will all be entered the same way, making for a cleaner database.
  • B. It is easier to create select fields in the form editor.
  • C. Select fields look better on mobile devices.
  • D. Visitors can enter their own text, making for a more accurate database.

9. Which types of fields can be added to a form?

  • A. Only the standard database fields
  • B. All custom fields in the database
  • C. Only the text fields in the database
  • D. A maximum of 10 fields from the database which are determined by the administrator

Analytics and Reporting

10. Match each report to the correct description.

  1. Email Performance Report
  2. Email Link Performance Report
  3. Landing Page Performance Report
  4. Program Performance Report
  5. Email Program Dashboard
  • A. View email metrics for your email send, including opens, clicks, and unsubscribes.
  • B. View basic program metrics, like members and success.
  • C. View statistics on the individual links in your emails.
  • D. Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc.
  • E. Identify the number of people who completed forms in your landing pages, and how many of them were new people.

11. Which statement is true regarding the period cost?

  • A. It is the amount of money spent on a program.
  • B. It is only in U.S. currency.
  • C. It is used to determine Marketo subscription cost.
  • D. It is not able to be set up for multiple months.

Events and Webinars

12. Which can be considered a success status for a webinar program?

  • A. Attended
  • B. No show
  • C. Member
  • D. Unsubscribed

© Copyright Adobe | All rights reserved by the Adobe Credential Program 2021

Credits:

Created with an image by martynaszulist - "interior design web fabrics"