ORG ANNOUNCEMENTS & RECOGNITION
It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.
Started March 20
Started April 3
Starting April 17
Sheba Team is a Heavyweight in the Fight for 25
The SHEBA® brand rallied several wins recently. Distribution and merchandising wins at key retailers are driving continued share gains across the SHEBA® brand accelerating the momentum through Q1. And, it was a team effort! Say "congrats" to these fine folks for a job well done: Al Sivongsay, Talon Rindels, Eric Mendoza, Whitney Hanczewski, Tiffani Tekulve, and Rob Stevens.
Take a look at the numbers...
Target had the first-ever ALL store SHEBA® display and grew $ Share +2.0pts vs. previous period. Target $ Share 9.3 (+5.2pts vs. YA) and $ Sales +108.2% vs. YA. And, dollar share at other key customers continues to grow. Courtesy of Al Sivongsay (AM), Talon Rindels (CM), and Eric Mendoza (Director)
Meijer - Dollar share at 8.7 (+4.0pts vs YA) and $ Sales +97.3% vs. YA. Courtesy of Whitney Hanczewski.
Kroger - Dollar share 7.0 (+3.0pts vs YA) and Sales +74.9% vs. YA. Courtesy of Tiffani Tekulve.
Walmart - Dollar share 2.9 (+0.9pt vs YA) and $ Sales +58.4% vs. YA. Courtesy of Rob Stevens.
E-Commerce - latest dollar share 1.9 (+0.7pts vs. YA).
Thanks for reading!
That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.