Petcare 411 A sales thing. April 17, 2017


411 at a Glance

UPDATE: One Mars Price List

As of 4/14/17, another revision has been made to the price list. You will notice that tabs have been added to the Excel sheet that highlight the specific changes in this iteration.

Be sure you are using the latest version. Access it by clicking the button below.

Sample Ordering for Existing Items

Check out the bulletin for the specific steps to order SPT items, Mars Legacy items, as well as Iams and Eukanuba items.

Product Images in Blue

The Blue website is a platform that houses product images tailored to multiple formats in several sizes. Check out the website here:

Please email Tim Giuliani ( for access. He will send you a quick start instruction guide once you are set up in the system.

You can see the bulletin by clicking the button below:

DOG & CAT Mainmeal

Iams PAH - New Bag Dimensions/New GRDs

As part of the IAMS PROACTIVE HEALTH 2017 restage there will be changes that require a hard cut on P7W1. Check out the new bag dimensions and new GRD info in the bulletin. There is also an Excel sheet with listed GRD numbers.

Take a look!


UPDATE: Temptations Supply - Period 4 Week 2

Take a look at the latest update below. Service levels continue to be stretched thin. Impact is anticipated on pouches and rigid containers, with greater risk to 16oz containers.


Greenies Informational Videos Available Now

Several Greenies videos have been made available. Utilize these to guide conversations with retailers. Click the buttons below to access each video.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started March 20

Started April 3

Starting April 17


Sheba Team is a Heavyweight in the Fight for 25

The SHEBA® brand rallied several wins recently. Distribution and merchandising wins at key retailers are driving continued share gains across the SHEBA® brand accelerating the momentum through Q1. And, it was a team effort! Say "congrats" to these fine folks for a job well done: Al Sivongsay, Talon Rindels, Eric Mendoza, Whitney Hanczewski, Tiffani Tekulve, and Rob Stevens.

Take a look at the numbers...

Target had the first-ever ALL store SHEBA® display and grew $ Share +2.0pts vs. previous period. Target $ Share 9.3 (+5.2pts vs. YA) and $ Sales +108.2% vs. YA. And, dollar share at other key customers continues to grow. Courtesy of Al Sivongsay (AM), Talon Rindels (CM), and Eric Mendoza (Director)

Meijer - Dollar share at 8.7 (+4.0pts vs YA) and $ Sales +97.3% vs. YA. Courtesy of Whitney Hanczewski.

Kroger - Dollar share 7.0 (+3.0pts vs YA) and Sales +74.9% vs. YA. Courtesy of Tiffani Tekulve.

Walmart - Dollar share 2.9 (+0.9pt vs YA) and $ Sales +58.4% vs. YA. Courtesy of Rob Stevens.

E-Commerce - latest dollar share 1.9 (+0.7pts vs. YA).

Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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