Media Press Kit

steel strength with Alexandra And Jen

Alexandra Randall and Jen Peterson both have 10+ years experience as personal trainers. Jen is also a nutritional expert. Both are extremely intense yet equally encouraging and approachable. Their proven methods lead to lasting results and an enthusiastic and committed following. features fitness tips and exercise plans for a high intensity work out, as well as realistic meal and nutrition ideas. Especially popular are the monthly features on new trends that Alexandra and Jen personally try out and and share their honest feedback.


social media followers

Instagram 250,000+

YouTube 130,000+

Facebook 80,000+

Twitter 60,000+

Pinterest 40,000+


89% Female & 11% Male

87% 24–35 Year Olds

Blog Stats

50,000+ Monthly Unique Visitors

85,000+ Monthly Page Views

15 Pieces of Original Content Per Week

brands we work with

Publication: Shape, Fitness, Women's Health Fitness, Triathlete, Fitness RX

Retail: Nike, Under Armour, Reebox, Adidas, Athleta

Nutrition: Vega Nutrition, Luna Bars, Muscle Milk

Gyms: Equinox, CrossFit, Smash Gyms, Fitness Revolution, Crunch Fitness

and MORE


Custom Content

Sponsored Posts

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Product Reviews

Contests and Giveaways

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