A Better Way to Beauty Joanna Bowden

EACH YEAH COUNTLESS OF ANMALS ARE SUBJECT TO TESTS IN ORDER TO FURTHER THE DEVELOPMENT OF COSMETICS.

SINCE MOST COSMETICS ARE NOT REGULATED BY THE FDA, THESE TESTS GO MOSTLY UNREGULATED.

Many consumers are unaware of the process that these products go through before they are put on the shelves

While many companies have chosen to make a shift toward cruelty free cosmetics L'Oreal is not one of them.

research has shown that consumers have been more likely to buy from companies who use cruelty free testing METHODS
Companies such as LUSH cosmetics have seen great sucess in MARKETING their cruelty free products.
If L'Oreal should choose to stop animal testing they should see a rise in profit despite the fact that alternative testing methods may cost more.
animal tests are not the only way

Credits:

Created with images by tiburi - "animal mouse experiment" • frolicsomepl - "blood medical attempts" • kinkate - "brush makeup brush makeup" • woodleywonderworks - "a treadmill for algernon" • j3ffm4n - "saskia" • laverrue - "Color Cosmetics Rabbit" • Kelly Hunter - "18 / 365 - On the Mauve" • Photo The Berto - "Chuey" • free pictures of money - "Money"

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