Ice breakers and introductions by Sarah Nichols, MJE
JEA president and JEANC board member Sarah Nichols, MJE, who advises at Whitney High School in Rocklin, kicked off the event with a few ice breakers. For the first, she had each attendee pick up a Pantone postcard in a color that reminded them of a specific memory, such as one's first car, old wallpaper or an important event. Attendees paired up with someone they didn't know and shared about their memory, and then introduced themselves to the large group and briefly shared their color experience.
Caption writing by Brian Wilson, MJE
JEANC membership chair and president-elect Brian Wilson, who advises at Palo Alto High School, discussed the importance of getting good photos in order to write strong captions. Wilson referenced Renee Burke's Walsworth video on writing ABCD captions before explaining the basics: A - attention-grabber or kicker, B - background of what's happening in the photo in present tense, C - complementary information and D - direct quote with the attribution after the first complete sentence.
Best practices for online content by Julia Satterthwaite, CJE
JEA Director at Large and JEANC board member Julia Satterthwaite, who advises at Monta Vista High School in Cupertino, shared about best practices for online content, including: using content to drive story format and design, chunking information, utilizing visuals, providing alternative story forms for non-readers, applying a transmedia or multiplatform approach, hyperlinking to additional resources or related stories and using social media before, during and after coverage. Satterthwaite also shared about how her students have utilized 18 multimedia storytelling tools to vary coverage and keep readers and viewers engaged.