MAKING THE VIDEO AARON FORD - MINDLESS FREESTYLE

THE CONCEPT: THE SONG IS ABOUT HIS UPBRINGING AND WHAT HE HAS GONE THROUGH WHILE IN NEW YORK, SO WE WANT TO INCORPORATE VIDEO OF NYC AND MAYBE FIND A LOCATION THAT LOOKS LIKE IT COULD BE NEW YORK HERE IN AUSTIN. I WANT IT TO BE GRITTY, DARK. THE FOLLOWING ARE EXAMPLE VIDEOS THAT HE LIKED.

THE VIDEO WILL BEGIN WITH SCENES OF NEW YORK (WHERE THE ARTIST IS FROM) DURING THE TALKING PIECE AT THE VERY BEGINNING. THE NAME OF THE SONG, ARTIST AND DIRECTOR WILL BE TRANSPOSED OVER THE IMAGES.

(BEAT DROPS)

THE ARTIST WILL BE IN A DARK ROOM WITH BLACK BACKGROUND, VARIOUS IMAGES OF NEW YORK WILL PLAY ON THE WALLS BEHIND HIM WHILE HE RAPS.

CUT TO CLOSE UP OF ARTIST RAPPING ON SOME SCENES WE WILL SHOW DOUBLE EXPOSURE WITH NEW YORK SHOWING ACROSS HIS FACE.

EXAMPLE OF DOUBLE EXPOSURE THAT WILL BE USED
LOCATION: DARK ROOM OR ROOM WITH BLACK BACKGROUND. I WILL BE PROJECTING IMAGES ON THE WALLS DURING THE DIFFERENT SCENES.
THE FASHION: LATEST HIP HOP GEAR LITTLE TO NO MAKEUP AS NEEDED
LIGHTING ESTHETICS: THE PLAN IS TO HAVE THE LIGHTS FLASHING OVER OVER AGAIN

What are the unique or high-value selling points to this project? I think that when you see it all put together, you will have a greater appreciation for the project. It will be a unique way to tell a story.

• Describe production challenges or areas of risk, and how these can be solved or minimized through your leadership skills. How can you use these skills to manage change in each area of your project? The only challenge I foresee is the fact that we will be looking for a good location but other than that, none foreseen.

• Why invest time and money into this project? The artist is very energetic and easy to work with. The song is gritty and raw which I want to match the video.

• What do you, as the producer, bring to the table? I think that bring a fresh perspective to the project and also I actually like the song, I beleive that makes all the difference.

Credits:

Created with images by Marcela McGreal - "New York in December" • Unsplash - "manhattan empire state building new york city" • PublicDomainPictures - "skyline city manhattan" • FrankWinkler - "new york skyline manhattan" • bycfotografem - "man male boy" • ROBEphoto Photography - "Rapper" • AlveezyBueno - "dP - Sisquokid/double-exposure" • stephanie_in_love - "dark blue" • andrs-off - "girl coat old coat" • Davmi Pics - "female outline" • Justin Capolongo - "Drizzy Hendrix Render - Vaunfe The Don" • Justin Capolongo - "Drizzy Hendrix Render - Vaunfe The Don" • Justin Capolongo - "Drizzy Hendrix Render - Vaunfe The Don" • Justin Capolongo - "Drizzy Hendrix Render - Vaunfe The Don" • steve p2008 - "untitled image" • steve p2008 - "untitled image" • Fuzz - "fireworks navy harbour"

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