Petcare 411 A sales thing. February 20, 2017


411 at a Glance

UPDATE: One Mars Price List

The master price list has recently been updated. Be sure you are using the latest version. Access it by clicking the button below.

UPDATE: Customer Meeting Guidebook

The Customer Meeting Guidebook has been updated for 2017. You can find it under the How-To folder in Salesforce or just click the button below. Please utilize this tool when planning a customer meeting.

Toolkits, Style Guides, and More!

They're here! The 2018 Toolkits, Sales Fundamentals, Style Guides and more can all be found in Salesforce and you can also access them at the microsite:

If you need a login username and password for the microsite, just email Aaron Shaver and let him know.

DOG & CAT Mainmeal

Crave Update

Click the button to check out the sales bulletin for details on first ship dates, package specs, and changes to bale counts.

Iams Proactive Health Re-Stage

Be sure your customers are aware of the IAMS PAH Re-Stage beginning P2 through P5 this year. It includes new graphics, new packaging, and product upgrades. Click on the buttons below for the sales bulletin and a PowerPoint providing key initiatives and marketing highlights.

Iams Healthy Naturals Re-launching

As communicated in the 2017 Toolkit, IAMS Dry Dog Healthy Naturals will be re-launching in Period 5 Week 3 with new graphics, matte packaging and 10% more free.

Click on the buttons below for the bulletin, as well as the PowerPoint providing front-of-pack images and specs and the Excel spreadsheet providing GRDs, weights, and bale counts.


Marrobone Case Pack Change

Effective Period 3 Week 3, there will be a case pack change involving two of our Marrobone items. Be sure to inform your customers ahead of time.

Click on the button below to download the bulletin.

Temptations Supply Update: P2 Week 2

You've seen the previous posts and are aware of the Temptations supply constraints. As predicted, fill rates remain in the red. See below for the most recent update for Period 2 Week 2 of 2017


Feline Greenies and Smartbites New Formulas and Sizes

Click the button below and make sure you're aware of the latest recipes as well as new sizes. You'll see a summary of the new formulas as well as side-by-side ingredient decks for old and new recipes. And, you find a list of the new GRD numbers.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started January 23

Started February 6

Starting February 20


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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