The home office has already been an adjustment for me. I never thought I would have to constantly motivate myself to stay on task as a result of being feet away from my couch and TV. What’s even harder is trying to get up to go to work when I can see work from my bed.
And speaking of work, how do we keep our social media platforms up to date with the most recent and creative content while also being sensitive to what’s going on around us? That’s the million-dollar question that I am sure is keeping most of us in communications up at night.
We’ve come up with a few answers:
- Historic look backs.
- Calls to action to support local businesses during this unprecedented time.
- Ragin’ Cajuns Zoom backgrounds.
- Videos of our student-athletes staying “connected” across the globe.
- Spotify playlists of our baseball team’s most played songs at home games.
- Timely updates from our athletics director, Bryan Maggard.
The biggest challenge I have had to deal with is not being able to see our communications staff, coaches and student-athletes.
The saving grace of all this, though, has been the ability to use Zoom and FaceTime to stay connected. And it isn’t just for work functions. I cannot begin to express the number of times that I have video chatted with my friends from work just to say hi. It’s all that we have to help flatten the curve and keep any sense of normalcy.
Our staff talks on Zoom twice a week — once on Monday to discuss our plans for the week and again on Friday to recap what we have done and get updates heading into the weekend.
However, while Zoom has been a necessary and welcome form of communication, it also has presented an interesting challenge on how we as athletics communications professionals approach supporting the media.