In 2016, 44% of all buyers looked online as their first step in the home search process. 95% of buyers used an online website as an information source in the home search.
58% of all buyers found their home on a mobile device, and 14% of all buyers found the agent they worked with on a mobile device.
When using a website as an information source, 89% found photos very useful, 85% found detailed property information very useful, and 50% found virtual tours very useful.
Trust in the real estate agent is still very important, despite the prevalence of the internet: 88% of buyers worked with an agent to find their home, and 92% were in touch with an agent as an information source in the home search process.
48% of all firms cited keeping up with technology as one of the biggest challenges facing their firm in the next 2 years. 51% of firms with four or more offices cite keeping up with technology as a challenge.
REALTORS® themselves are tech-savvy: over 50% of REALTORS® use their e-mail, smartphone, laptop or desktop computer, cell phone daily, or GPS daily or nearly every day.
57% of REALTORS® were at least comfortable with using social media, but 7% of REALTORS® do not use social media.
Facebook (80%), LinkedIn (71%) and Google+ (32%) were the top three platforms that REALTORS® used most.
This year, drones was a new topic. Most REALTORS® (56%) do not use drones but 18% plan to in the future. 12% have someone in the office who uses them and 11% hire a professional. 3% personally use drones.