Psychology of an Audience

Our subject has us exploring the development of new media technologies in relation to audience and the psychology behind mob mentality and Deindividuation. We will be researching whether with the new technologies available, mob mentality will become more prevalent. We will be using Derren Brown's ‘Remote Control’ (2011) as a introduction to the subject.

Interpreting Qualitative Data Silverman, D.

Audience Evolution - Napoli, P.

Group Dynamic - Donelson, R. Forsyth

Asch Situation

@ is for Activism - Jon Hands

“Thus, when this logic is transferred into the actions of smart mobs, the way in which decisions are made is inevitably a result of the aggregation of a whole set of individual aims that are based not on an understanding of collective interests but on individual desires. This produces a blunt aggregation of atomised, desiring consumers. The notion of such an emergent smart mob as intelligent is only true to the extent that individual responses happen to coincide under particular conditions of self-preservation, or preservation of one’s favourable circumstances; this is the evolutionary logic of emergence.”

Digital Social Norm Enforcement: Online Firestorms in Social Media. Rost, K. Stahel, L & Frey, B.

"First, social media mobilize former free riders because online criticism is momentarily inexpensive, hardly time and can be performed anywhere and anytime, compared, for example, to elaborate street protests."





Anthony, T. & Mullen, B. (2016) Group and Social Behaviour. Salem Press Encyclopedia of Health. Available from

Brody, E.W. (1990) Communication Tomorrow: new audiences, new technologies, new media. USA: Praeger Publishers.

Chiou W-B. (date unknown) Adolescents' Sexual Self-Disclosure on the Internet: Deindividuation and Impression Management. PDF.

Donelson, F. (2009) Group Dynamics, fifth ed. USA: Cengage Learning.

Hands, J. (2011) @ is for Activism. London: Pluto Press.

Lee E-J. (2007) Deindividuation Effects on Group Polarization in Computer-Mediated Communication: The Role of Group Identification, Public-Self-Awareness, and Perceived Argument Quality. Journal of Communication, 57. PDF

Michelle F. and Wright, PhD (2014) Predictors of Anonymous cyber aggression: The role of Adolescents’ Beliefs about anonymity, aggression, and the permanency of digital content. CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING, 17(7). PDF

• Napoli, P.M. (2011) Audience Evolution: New technologies and the transformation of media audiences. New York: Columbia University Press.

Rost, K. Stahel, L & Frey, B. (2016) Digital Social Norm Enforcement: Online Firestorms in Social Media. PLoS One. (June) 1 – 26. PDF

Silverman, D. (2014) Interpreting Qualitive Data, fourth ed. London: Sage Publications Ltd.

Thornborrow, J. (2015) The discourse of public participation media: from talk show to twitter. Oxon: Routledge.

Zimmerman, A. & Ybarra, G. (2016) Online Aggression: The Influences of Anonymity and Social Modeling. Psychology of Popular Media Culture, Vol. 5, No. 2, 181–193. PDF


The Experiments: Game Show (2011) [Television]. Channel 4. 28th October


Created with images by Unsplash - "audience crowd people"

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