International #DayoftheGirl 2016 Social media toolkit

October 11, 2016, marks the fifth celebration of the International Day of the Girl.

The theme of this year's International Day of the Girl is Girls' Progress = Goals' Progress: A Global Girl Data Movement. Gathering gender-sensitive data is critical for achieving gender equality and Goal 5 of the Sustainable Development Goals (SDGs). USAID is working across the Agency to leverage a vast amount of available data that can strengthen our progress toward closing gender gaps.

We are bolstering these efforts through the Global Strategy to Empower Adolescent Girls, launched in March 2016 to tackle barriers that keep adolescent girls from achieving their full potential. The recently released USAID Adolescent Girl Strategy Implementation Plan furthers our efforts to mainstream and integrate gender throughout programs and interventions by, for example, documenting progress through data. And, through Let Girls Learn, USAID is employing a holistic approach to reduce barriers to adolescent girls’ access to and completion of school.

What We're Saying on Social

Hashtags: #DayoftheGirl #LetGirlsLearn #IDG2016

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  • On International #DayoftheGirl, learn about our work to #LetGirlsLearn: https://letgirlslearn.gov
  • Learn about U.S. Global Strategy to Empower Adolescent Girls: bit.ly/2cZTrNx #DayoftheGirl
  • USAID partner @SpringAccelerator works with businesses to provide goods and services benefiting adolescent girls: bit.ly/2deEnwo
  • Join us in celebrating International #DayoftheGirl! We are sharing stories about our work to empower girls around the world. #IDG2016
  • "Let girls learn so they can realize their dreams." — @POTUS #DayoftheGirl #LetGirlsLearn #IDG2016

Girls in the Garage: Upending expectations in northern Morocco

  • Watch how young women are changing the definition of "women's work" in Morocco: https://stories.usaid.gov/girls-in-the-garage/ #DayoftheGirl
  • We are helping to open up doors of opportunity for young women in Morocco. Check it out: https://stories.usaid.gov/girls-in-the-garage/ #DayoftheGirl

Let Girls Learn in Liberia

  • Our Advancing Youth Project (AYP) in Liberia gives out-of-school youth a chance to build a better life: https://youtu.be/wSVJI51wMmM #LetGirlsLearn
  • We are helping young women break down barriers & access an education. Watch: https://youtu.be/wSVJI51wMmM #LetGirlsLearn #IDG2016

Today’s Students, Tomorrow’s Leaders in Egypt

  • "There is no such thing as a man's job." Watch: https://youtu.be/Zy33wq6_eK4 #DayoftheGirl
  • Meet 3 girls who are changing gender stereotypes in Egypt: https://youtu.be/Zy33wq6_eK4 #LetGirlsLearn

Julia's Second Chance: A Young Mother Returns to School in El Salvador

  • Julia's Second Chance: A Young Mother Returns to School—Watch: https://youtu.be/1FNgWb7qYf4 #LetGirlsLearn #IDG2016
  • We are helping young moms get back into classrooms & giving them practical training for better futures: https://youtu.be/1FNgWb7qYf4 #LetGirlsLearn

#LetGirlsLearn Events on #DayoftheGirl

Mark your calendar to tune in to a live global conversation with The First Lady on October 11 at 11:30am, A Brighter Future: A Global Conversation on Girls Education, hosted by Glamour’s The Girl Project. USAID Missions in Peru, Jordan, Tanzania, Liberia and Morocco will be participating in the global conversation—click their names to follow them on Twitter!

  • Tune in to Facebook.com/glamour @ 11:30amET 10/11 to join the conversation! #LetGirlsLearn #DayoftheGirl
  • 10/11 @ 11:30amET join @FLOTUS in a live global conversation on #LetGirlsLearn: https://letgirlslearn.gov/take-action/

Watch We Will Rise: Michelle Obama’s Mission to Educate Girls Around the World, a film about girls overcoming incredible odds to achieve their educations, with contributions from First Lady Michelle Obama, actors and activists Meryl Streep, Freida Pinto, and CNN journalist Isha Sesay, filmed in Liberia and Morocco. Check out premiere times on CNN here, and the Girl Rising social media toolkit here.

  • Will you be watching? Check out We Will Rise— Oct. 12 @ 9pmET on CNN #LetGirlsLearn #DayoftheGirl
  • Save the date! A new film about the power of girls' education premieres on Oct. 11 and 12. girlrising.com/idg

#DadsandDaughters Campaign

  • .@StateDept launches the #DadsAndDaughters campaign to further the empowerment & equality of women. Check it out: ow.ly/lsk0304QMc4
  • #DadsAndDaughters can advance gender equality through their personal relationships. Check it out: http://ow.ly/3SPK304QLwB
  • "She is growing up in a household full of love, stability and support." Read David's story here: http://ow.ly/a3yh304QNdh #DadsAndDaughters
  • Apple (or strawberry) of his eye. Read about Osama & Hanin's agricultural bond in the West Bank: http://ow.ly/Ggw6304QOib #DadsAndDaughters

Ideas for USAID Missions

Best Practice from the Mission in Pakistan

Shehla Rizwan shared this excellent example of a communications plan her mission used to promote the International Day of the Girl in 2015. This is a great source of ideas and inspiration for DOCs and Gender Advisors.

Additional Resources





Key Facts about girls' education

  • Around the world, more than 62 million girls are out of school.
  • Recent studies show that when women are educated, households are more likely to sustainably escape poverty.
  • In the developing world, 1 in 7 girls is married before her 15th birthday.
  • Compared to girls who have little or no education, girls with secondary schooling are up to 6 times less likely to marry as children.
  • In developing countries, medical complications from pregnancy and childbirth are the leading cause of death among adolescent girls.
  • In sub-Saharan Africa, and South and West Asia, if they had a secondary education, almost 60% fewer girls under the age of 17 would become pregnant.
  • An extra year of secondary school for girls can increase their future earnings by 10-20%.
  • Educating girls can improve the health of a nation’s economy: if 10 percent more girls attended school, a country’s GDP could increase by an average of three percent.
Created By
Amy Condra

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