Consumer FEELINGS about Sephora
SEPHORA: POSITIVE OR NEGATIVE?
Consumers in France had overall high positivity ranging from 75%-95%
However, in the United States, 73% had a positive sentiment about Sephora, 25% were negative towards Sephora and 2.6% were mixed on their feelings. Approximately 2.8:1 (positive to negative mentions in the USA)
FRANCE: Over the past 3 months, a consumer perception in France has stayed at a straight line in the 80-85% range for satisfaction, only wavering a few points. Overall, consumers are very satisfied and unhappy customers are minimal.
USA: Over the last 3 months, the US consumers were extremely happy with Sephora ranging from 84% positivity on the sentiment scale.
- Consumer's conversations about the expectations, costs, and creativity are all highly satisfied with over 84% positivity.