All about the Eyez By : Brenna Detra, Kate Criter, and Brianna Chin

ABOUT SEPHORA

Sephora in Paris, France

Sephora has about 1900 stores in across 29 countries worldwide.

http://www.sephora.com/about-us

self-service in action

Consumer FEELINGS about Sephora

SEPHORA: POSITIVE OR NEGATIVE?

Consumers in France had overall high positivity ranging from 75%-95%

However, in the United States, 73% had a positive sentiment about Sephora, 25% were negative towards Sephora and 2.6% were mixed on their feelings. Approximately 2.8:1 (positive to negative mentions in the USA)

CONSUMER PERCEPTIONS

FRANCE: Over the past 3 months, a consumer perception in France has stayed at a straight line in the 80-85% range for satisfaction, only wavering a few points. Overall, consumers are very satisfied and unhappy customers are minimal.

USA: Over the last 3 months, the US consumers were extremely happy with Sephora ranging from 84% positivity on the sentiment scale.

  • Consumer's conversations about the expectations, costs, and creativity are all highly satisfied with over 84% positivity.

SOCIAL MEDIA CONVERSATION: FRANCE VS. USA

SOCIAL MEDIA

FRANCE: LE WONDER NOEL 2016 DE SEPHORA WHICH TRANSLATES TO THE WONDER OF CHRISTMAS AT SEPHORA 2016 WAS POPULAR.

USA: SOCIAL MEDIA IN THE USA WAS GENERATED BY THE ANASTASIA BEVERLY HILLS.

DEMOGRAPHICS

FRANCE

FRENCH DEMOGRAPHICS IN USA TERMS

USA

US DEMOGRAPHICS
  • Women are 81% of the conversation drivers.

BUYING BEHAVIOR

Strategy and Advice

Created By
Brenna Detra
Appreciate

Credits:

Created with images by LoganArt - "eyes woman fashion" • JeepersMedia - "Sephora" • Debs (ò‿ó)♪ - "Book of Shadows II {primer potion}" • Pixelkult - "media social media apps" • annca - "lipstick cosmetics lips" • annca - "eye shadow cosmetics color palette" • jarmoluk - "money card business" • tinou bao - "shopping" • br1dotcom - "Sephora Beauty Store Opening" • Diario Critico Venezuela - "US-ECONOMY-BLACK FRIDAY" • renaissancechambara - "SALE" • annca - "cosmetics eye shadow rouge" • stevepb - "hygiene cleanliness skincare"

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