When Toyota found a like-minded partner in Mazda, this undertaking was elevated to historic proportions, and we pivoted with it. Mazda shared Toyota’s philosophies around innovation and productivity, and both firms stood to benefit from the efficiency of working together in one facility.
By aggregating and ranking workforce, operating environment, site specifics, logistics, incentives and quality of life, we quickly narrowed the site list. With six weeks to traverse half of the country, how did we decide which cities would make our itinerary? Labor: size, composition, education and engineering capabilities.
"While cars get our hearts pumping, hometowns make the success of our endeavors. We are proud of where we come from, of course, but as we expanded our business globally, every place where we operate has become our hometown." - Akio Toyoda, Toyota's President
While the site’s physical characteristics were vetted, we interviewed HR directors at large employers to uncover the true local operating climate. From there, it all boiled down to livability, something on which Toyota Mazda refused to compromise. Playing out “a day in the life” across the remaining handful of sites, we looked for Japanese Saturday schools, shopped at international grocery stores, ate at Japanese restaurants and visited local schools training the workforce of the future.