Increase in viewing during lockdown compared to 4 weeks prior
- +45% AP 5+
- +90% AP 18-39
- +68% AP 25-54
- +37% AP 50+
- +52% AP 5+
- +65% AP 18-39
- +59% AP 25-54
- +39% AP 50+
Source 1: TV Map 2020: Cume Reach 000s, AP5+, 18:00 - 19:00, 12th - 18th Apr. Source 2: TV Map 2020: 18:00 - 19:00 Ratings, WC 23rd Feb - 15th Mar vs WC 22nd Mar - 12th Apr
SKY TV has seen a massive increase in movies.
With the lack of live sport, SKY TV customers are turning to movies as an alternative. The audience across movie channels is up an average of +82% across all time zones, compared to 4 weeks prior to lockdown.
TVNZ OnDemand viewing has increased over the lockdown.
3Now Live streams also high, albeit off a smaller base.
A +185% increase in streams this year to its peak in early lockdown at the end of March.
Large increase in younger YouTube watchers.
+36% of users say that their time on YouTube has increased. Driven by 18-29s and 30-49s.
People are reconnecting to passions and leisure activities.
YouTube reports a large increase in viewing of videos in regard to gardening, art, learning new skills, cooking and ways to cope with stresses.
NZ Herald experiencing large increases in Unique Browsers and Page Impressions.
Early April +33% compared to the weekly average across Jan-March. The Level 4 announcement resulted in 2.3 million unique browsers.
Stuff.co.nz peaking at lockdown announcement.
Unique browsers +31% compared to pre Covid-19. The Level 4 announcement had more unique browsers than the Christchurch shooting.
Out of Home
With traffic counts non-existent, OOH suppliers have taken the opportunity to showcase their product’s creative potential, as well as doing-good for the community.