Use of digital technology in research and planning By Sean Welsh

Digital technologies and how I used them was not only vital in executing effective research into appropriate topics regarding Neo-noir and trailers, posters and magazine covers but also in helping me with my group planning, audience research and organisation in general. I was also able to format my findings in more creative ways thanks to digital technologies.

Messenger and Snapchat

Messenger and Snapchat are both social media platforms that enable group chats. The reason behind why these social media platforms were so important and useful to me in my research and planning was that it allowed me and my group to maintain high levels of organisation and discussion about our construction and our planning. The speed and efficiency of Messenger and Snapchat meant that we could deal with sudden problems quickly and effectively even if we weren't with each other at the time.

Survey Monkey

My main use of Survey Monkey was as a tool to collect quantitative audience research for our teaser trailer. I sent our a Survey Monkey to help provide me with quantitative audience research into how our target audience hear about upcoming media texts, the genres they most prefer and what they believe are the most essential parts of a effective trailer. This turned out to be very important as the results I gathered acted as a blueprint in the construction of the template that our trailer would follow and certain aspects of the narrative of our original Neo-Noir text. Overall was a ver useful tool in executing effective audience research as it rearranges all data collected into bar charts, meaning it is easy to spot positive or negative patterns and correlations and to easily draw conclusions as a result.


Padlet was incredibly useful in gaining effective qualitative feedback from members of our target demographics for our trailer, film poster and magazine cover. As it is digital it meant that it was much easier for this data to be collected for everyone involved as it was much faster than any written survey would have been, saving everyone time as a result. One of the best features about Padlet is that it allows for any format of commenting, meaning that we were able to ask for positive and negative comments in the same pieces of feedback and the simplicity in which this could be done meant that we got the best and widest varying feedback possible as its complexity of use is not a deterrence for our target audience. Overall, Padlet was the most effective tool we used in collecting qualitative feedback and it was the most simple way of having people give us positive and negative feedback.


Created with images by Igor Ovsyannykov - "Green Motherboard"

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