Mozo Accessories Digital Strategy on the Russian Market

GOALS ON THE RUSSIAN MARKET
  • RIGHT BRAND POSITIONING (MOZO ITSELF AND THE MOOMIN COLLECTION)
  • CORRECT PERSONA OF POTENTIAL CUSTOMER
  • RIGHT CHANNELS FOR PROMOTION
  • ESTABLISHED DIGITAL PRESENCE
  • ENGAGEMENT OF TARGET AUDIENCE
  • SALES
TOOLS
  • PERCEPTUAL POSITIONING
  • DEMOGRAPHIC AND BEHAVIOURAL SEGMENTATION
  • SOSTAC AND SMART
  • MCMATRIX
SITUATION ANALYSIS
SEARCH ENGINE SEES OTHER MYMOZO. WHO IS IT?
SOCIAL MEDIA GOALS
  • 2000 FOLLOWERS
  • 15% CONVERSION
  • CORRECT BRAND POSITIONING
  • CONSUMER ENGAGEMENT
CHANNELS
  • INSTAGRAM
  • VK ( WE CAN DUPLICATE POSTS TO FB)
STRATEGY
  1. OWN MEDIA WHICH SUPPORTS THE BRAND IMAGE
  2. BUSINESS ACCOUNT TO USE!
  3. CONSUMER ENGAGEMENT
  4. LEADERS OF OPINIONS
  5. RECOMMENDED PACKAGE (SEE BELOW)
  6. PAID TARGETED ADS
  7. WEEKLY REPORT
RECOMMENDED PACKAGE
  • WEEK 1 - 7 PHOTOS
  • WEEK 2 - 5 PHOTOS
  • WEEK 3 AND LATER - 4-5 PHOTOS
  • ON OCCASIONS (SPECIAL OFFERS, GIVEAWAYS) - UP TO 6 PHOTOS
  • SOLE MOOMIN PRESENTATION
  • USE OF STORIES AND LIVE STREAM
  1. 3-4 POSTS PER WEEK
  2. BRAND POSITIONING
  3. COPYWRITING
  4. PAID TARGETED ADS
SPECIAL OFFER FOR 8TH OF MARCH
  • CREATE THE CONCEPT OF SPECIAL OFFER WITH IPHONE COVERS
  • CONCLUDE THE BUDGET
  • LADY STYLE PHOTOS
  • COPYWRITING
  • INSTAGRAM 6 PHOTOS BEFORE THE DAY + TARGETED ADS
  • VK 5 POSTS BEFORE THE DAY + TARGETED ADS

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