How do you explain Camp to parents and prospective staff?

We got a few ideas...

We won't give everything away but here's a sneak peak...

2018 Fall Seminar: Marketing Deep Dive

At the 2018 Fall Seminar, you'll "dive deep" into your camp's marketing strategy to discover things like your brand identity, tribe, how to engage, and leveraging new digital technology to celebrate the analog life.

During the one-day seminar, you will

  • Establish your camp brand positioning language and voice, develop a deeper understanding of your audience and target consumer.
  • Gain insight into progressive communication approaches and planning.
  • Develop a baseline for healthy community engagement
  • Explore challenges individual attendees face with problem solving for the real world.
  • Set goals for growing your tribe while building reverence for the social emotional learning unique to your program.
  • Learn to leverage your network through Affirming Sincere Informative and Specific communication.
  • Discuss the digital revolution and establish realistic goals for programs that celebrate the analog life.
  • Eat lunch and earn 5 CECs for participation!

"But wait," you ask ever so kindly, "who's giving the seminar?"

We're glad you asked.

Kelley Freridge

is the Marketing Director for the Gluten Free Bar in Grand Rapids, Michigan. With 10 years of senior leadership roles in the outdoor industry at Eastern Mountain Sports, Patagonia and Chaco, she brings consumer insight and digital savvy to her role on the National Board of the American Camp Association. Active in the Outdoor Industry Woman’s Coalition, Kelley has been a vocal advocate for women in the workplace. She points to her childhood experiences growing up at Van Buren Youth Camp as the compass she leverages in every business decision. As a National Outdoor Leadership School graduate and Mother, Kelley recognizes the essential value of outdoor experience in developing tomorrow’s leaders and is passionate about passing down this cornerstone to the next generation.

She's a pretty big deal.

Kelley really wants to tailor this workshop to your needs. So, following registration, be on the lookout for a survey – your answers really will inform the day’s content and discussion!

tell your camp story.

Thank you to our 2018 Fall Seminar sponsor: ReVision Energy


Created with images by Chang Duong - "Black Lady Moutaint" • Tobias Mrzyk - "hiking"

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