Another suggestion for the ending could be this. Since this story happens through the day, that we have the potential to make the end celebration scene happen towards the end of the day. This somehow would allow us to play around with lights and a huge LED board with luminous balloons flying around. We could also play with lights on the Wall's vendors making it more have a huge fun fair feel.
LOOK FOR THE AGES
I would like to share a video reference on how the colour treatment can be done to depict the ages. This was a spot done by John Lewis that started in the 70's and ended in present time.
It is my intention to shoot this spot with natural lights to give the spot a true to life feel. I would like the camera movements to also be fluid which brings the audience into the spot as we rekindle the past. Below is a reference of a commercial I have shot before with the DOP (Keong Low) which I am intending to use for this spot.
I've compiled a few snapshots to give us an indication of how the looks can be through the ages.