• Business Plan - How Coaching for Literacy will achieve its outcome goals
  • Literacy Impact - Learn how our work makes a difference in the Fight for Literacy
  • Our Team - Meet the staff conducting Coaching for Literacy's efforts
  • Dynamic Budget - Overview and in-depth financial analysis
"Our staff and program wants to do everything in our power to better the future, including encouraging our fans to actively participate in this cause." - Avery Johnson, Head Coach, Alabama Men's Basketball
How will Coaching for Literacy realize its mission?

Business Plan

1. Raise Awareness About the Issue of Illiteracy

2. Generate Financial Support and Fund Effective Literacy Programs

  • Fight for Literacy Games Sponsorship - Activate corporate entities as presenting sponsors and partner sponsors of Fight for Literacy Games on a market-specific basis.
  • General Public Donations - Involve the general public in fundraising activities through the Fight for Literacy Games Assist for Literacy initiative, social funding campaigns and general donations.
  • Cause Marketing Campaigns - Execute cause marketing campaigns with corporate partners where the partner donates a percentage of sales to Coaching for Literacy.

3. Create Literacy Advocates

  • Get Social - Maximize the exposure of Coaching for Literacy's program by involving the general public in social media campaigns (Example: corporate sponsorship social funding campaign where a company makes a donation for each retweet).
  • Volunteer - Connect the general public to local literacy programs in need of qualified volunteer support.
  • Lead and Read - Conduct reading days with sports team partners and literacy program partners.
  • Corporate Engagement - Leverage corporate sponsorships to educate employees about the issue of illiteracy and connect them to advocacy opportunities: volunteer work and financial support.
"Coaching for Literacy is using the power of sports to initiate a very important conversation. Literacy impacts us all and we are grateful to have the opportunity to raise awareness about this important issue." - Sean Miller, Head Coach, Arizona Basketball
How does Coaching for Literacy make a literacy impact?

Literacy Impact Approach

Funding Methodology

Through our awareness initiatives and fundraising efforts, we bring valuable awareness and critical financial support to our literacy partners. The following approaches represent our portfolio of literacy investments:

  • Materials - Books and digital readers are key in teaching literacy skills. Unfortunately, materials are scarce in areas that struggle with literacy. We help provide the materials so kids can learn.
  • Embedded Literacy Programs - Embedded programs exist within many schools, libraries and other institutions. These programs provide children with the extra attention they require to become better readers.
  • Summer Literacy Initiatives - Reading over the summer is crucial to literacy growth. Summer intervention programs ensure that children who need to continue reading during the summer are doing exactly that.

Partnership Methodology

Reading by third grade is the most important predictor of high school graduation and career success. Thus, our efforts focus on improving reading levels among students before they reach fourth grade.

We currently partner with 20+ literacy programs represented by the following organizations: members of the Campaign For Grade-Level Reading, public schools and literacy programs supported by our athletic team partners.

Literacy programs must have the following qualifications:

  • Grade Level - Serve children at or below the third grade level.
  • Service Population - At least 80% of the students benefitting from funds must live at or below the poverty line (assessed by student population receiving federally assisted lunch through the National School Lunch Program).
  • Proper Qualifications - Literacy partners must share the following documentation with Coaching for Literacy: IRS 501 (c)(3) Determination Letter (when applicable), 990 Form and high-level ratings from charity evaluators GuideStar and Charity Navigator.

Literacy program must complete the following if partnering or seeking to partner with Coaching for Literacy:

Our Accreditations

Coaching for Literacy is a 501(c)(3) nonprofit with a Gold-Level Rating from GuideStar. We are a partner of the Campaign for Grade-Level Reading and a member of The Alliance for Nonprofit Excellence.

GuideStar (Left), The Alliance for Nonprofit Excellence (Center), The Campaign for Grade-Level Reading (Right).
"We are incredibly grateful for the continued support of Coaching for Literacy to support literacy efforts in our city." - Reggie Davis, Executive Director, STREETS (Memphis, TN)
Who carries out Coaching for Literacy's work on a daily basis?

Our Team

Our staff, board of directors and advisory board are a group of passionate people set on creating a more literate America.


  • Ryan Viner | Executive Director - Since Ryan started as CFL's Executive Director, our number of Fight for Literacy Games has grown from 7 to 75. From 2015-2017, he sourced funding for more than 50 literacy projects nationwide, impacting over 8,000 children.
  • Trey Carroll | Director of Marketing - Trey shares the story of Coaching for Literacy. He leads communication efforts with literacy and NCAA partners, donors, corporate sponsors, and the general public.
  • Suzanne Hamm | Corporate Sponsor Specialist - Suzanne brings more than 20 years of brand development and corporate sponsorship experience to Coaching for Literacy. She served as the Director of Brand Marketing, Sponsorships, and Corporate Hospitality for Capital One Bank.

Additional Staff

With funding support we will hire the following position:

  • Program Director - The purpose of the Program Director is two-fold. First, serve as a communications liaison between Coaching for Literacy and its partners. Second, provide support to Coaching for Literacy staff as it executes Coaching for Literacy’s mission. [Review Job Description]

Board of Directors

  • John Wilfong | Board Chairman - UBS, Senior Vice President, Wealth Management
  • Jonathan Wilfong | Founder - Simmons and Company International, Analyst
  • Andrew Renshaw | Founder - University of Tennessee Health Sciences Center
  • Aaron Hayden | NCAA Partnership Advisor - Takeda Pharmaceuticals, District Manager
  • Brian Hayhurst | Financial Consultant - The Carlyle Group, Managing Director, U.S. Growth and U.S. Equity Opportunity Fund (Retired)
  • Lamar Stanley | Treasurer - Gen Cap America Inc., Vice President
  • Loretta Rudd | Literacy Specialist - University of Memphis, Clinical Associate Professor of Child Development

Advisory Board

  • Gary Parrish | Brand Ambassador - ESPN Radio, CBS Sports
  • Dan Wolken | Brand Ambassador - USA Today
  • Rob Dauster | Brand Ambassador - NBC Sports
  • Evan Daniels | Brand Ambassador - Fox Sports
  • Larry Brown | Coaching Staff Partnerships - Retired, Hall of Fame Basketball Coach
  • Mike Hamilton | Development Strategist - Athletic Director (Former), University of Tennessee
  • Bill Courtney | Corporate Sponsorship Strategist - CEO, Classic American Hardwoods
Our financial plan gives us the foundation to reach our goals.

Budget + Financial Analysis

Please review our dynamic budget and explore the numbers that will provide a dramatic impact in the lives of children nationwide.

Budget Quick Hits

  • Marginal Investment Impact - With your help, we can impact a total of 85,637 students, that is 55,000 more than we can help without your support.
  • Self-Sustaining Model - In Year 4, after the funding support term ends, Coaching for Literacy will generate a projected profit of $315,000.
  • Return on Investment - Coaching for Literacy guarantees that the total amount of grants made and the total amount of cause awareness investment will provide an ROI for our investment team — $2.42 applied to the Fight for Literacy for every $1 invested.
  • Philosophy of Awareness - We believe cause awareness is a must for literacy efforts; In fact, 50% of our expenses will be an investment in cause awareness.

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