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Rethinking Your Space Old Hat has helped organizations recreate their environments to present their brand and message in a imaginative way.

Our process is simple - we take your tired space and develop it into an energetic, dynamic area providing your fans and athletes a different experience. From the moment they walk through the doors, we want to them to feel like it's the first time they've ever seen it, whether they're actually first-time visitors or long-time fans. We understand the need to respect the historic elements of your building and program, while putting a modern twist to your brand that will encapsulate a new era or upcoming season.

The College of Charleston asked Old Hat to redevelop their weight room for student-athletes to provide them a better recruiting advantage with comparable schools. From bland walls to beige columns, there was plenty of space for our team to work with - and plenty of ideas we threw against the wall.
After a multiple concepts were presented to the CofC administration, we settled on adding texture and design elements to the plain walls, creatively use of their word marks throughout the space, and wrapping columns to provide life to the weight room that made the student-athletes feel a sense of pride.
"We trusted Old Hat to transform our football offices into areas that reflected our commitment to excellence and showcase our rich history. They exceeded all of our expectations. This space now makes a positive impression on all who visit our facility."
Rick Hart, SMU Athletics director

SMU WEIGHT ROOM

SMU LOCKER ROOM

But, we weren't done with SMU. We took to their campus walkways, concourses, and arena to further 'pony up' their brand.

WE DEVELOPED AN ATHLETIC DEPARTMENT-SPECIFIC CAMPAIGN ("GET HERE FOR GAMEDAY") THAT WAS USED THROUGHOUT THE DALLAS AREA ON BANNERS, POSTERS, COMMERCIALS, AND OTHER MEDIUMS.

We enhanced the walkways and concourses through their office buildings and arena.

We honored past teams and accomplished players who contributed to the program's historic achievements

Other projects include the training center for the Oklahoma Rowing program, NC State's football facility, and a variety of in-arena display cases for UNC Greensboro.

Oklahoma Rowing Training Center

NC State football facility

UNC Greensboro

Our Approach

  • Designs include (2) full rounds of reviews, plus one “last look” before installation is approved to begin.
  • During reviews, we’ll discuss all client feedback, any production notes and vet with the facilities team who will assist with install prep and coordination.
  • Timing and process may vary slightly depending on the final concept and materials.
  • Old Hat and vendor partner will determine the sourcing for labor and materials.
  • We’ll work closely with the facilities team to ensure rooms are prepped appropriately and any efficiencies are gained during concepting & design.
  • Agency team will make site visits as needed during installation to help supervise and problem-solve any challenges.