First photo was taken with 3-point lighting shining through the soft box filter and flash. Torch light at the side were far compare to the torch light at the back. Second photo was taken with only flash and without lighting. Both photo were taken at the same place but with different lighting. First photo seems more presentable compare to second photo. With different lighting, photo look extremely different and presenting different images. People would most likely purchase the perfume in first photo, it seems high ranged and more suitable for advertisement or billboard. That's why lighting play an important role in photography.