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Film is a Language

Film through the Rhetorical Situation

  • Audiences
  • Purpose
  • Context

Design Choices that Matter

  • Emphasis
  • Contrast
  • Color
  • Organization
  • Alignment
  • Proximity

Things to think about...

  1. Cut to music.
  2. In film, everything makes a sound (silence can be thought of as sound).
  3. Use motion to your advantage.
  4. Jump cuts and smooth transitions can heighten the emotion.
  5. Every second should be planned and filled.

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Credits:

Created with images by John Hult - "Mixing session"

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