Mashrou3i Communications Newsletter SEPTEMBER 2019


In focus: business in southERN TUNISIA

Safa Jaouadi, water drilling and installation of hydraulic pipelines in Tozeur

Entrepreneurs in Southern Tunisia face a unique set of challenges; from navigating underdeveloped infrastructure to accessing information or surviving the business slow-down during the scorching summer. Yet there is rising optimism among local small business owners, including those supported by the USAID-funded Mashrou3i project, who are taking advantage of the region’s diverse untapped opportunities. Find out more in this month's article.


Mashrou3i celebrates the launch of 8 startups & the creation of 140 jobs in tozeur

The Governor of Tozeur attended Mashrou3i's event at 12 Mashrou3i beneficiaries' side.

In partnership with the Regional Business Center, Mashrou3i organized a ceremony in Tozeur to celebrate the successful launch of 8 start-ups and the creation of around 140 new jobs in the region. The Mashrou3i Start Up Day, held at the Palm Beach hotel in Tozeur, brought together the Governor of Tozeur, Mr. Mohamed Aymen Bejaoui, staff from local business support institutions and Mashrou3i project beneficiaries of the region. It was also an opportunity to reinforce local support for the project and to highlight results achieved so far.

closing ceremony FOR MASHROU3I olive oil platform in bEja

Olive oil producers at the closing ceremony for the creation of a plateform in Béja

Around 30 actors from the olive sector in Beja, including farmers, cooperatives, olive oil producers and representatives from banks and local support structures gathered in Toukaber for the presentation of the Beja Olive Oil Platform’s 5 year strategic vision. Established by the Mashrou3i project, the Beja Olive Oil Platform aims to promote regional development by improving market access for olive oil made from the region’s Chetoui variety. During the meeting, the value chain actors agreed to join forces and engage in shared marketing, packaging and distribution efforts as well as improved quality standards in order to collectively access new export markets.

ARIJ Institution launched a new department dedicated to the training and certification of kindergarten directors. It is the first and and only vocational training center in the region of Kef to receive the agreement of the Tunisian government (through the Ministry of Employment and Vocational Training) to offer this service. To support the expansion of the business, Mashrou3i provided deep-dive business coaching and training in accounting, marketing and communication. It also provided technical training in quality standards. Founded by Leila Ben Kadhi, ARIJ Institution currently hires 5 full-time and 10 seasonal employees. The launch of this new service will strengthen preschool education in the region and also create 10 new jobs in 2020.
An HP LIFE seminar took place in Hammamet from 27 to 29 September for ISET professors. This 3-day seminar focused on developing local case studies and refining learning content, which will support the integration of HP LIFE e-learning into university courses in Tunisia.


Media coverage of the Mashrou3i Start Up Day in Tozeur

Video success story

COMING UP IN october

  • Agripreneurs will be in the spotlight for our monthly project highlight!
  • Small business owners from Gafsa, Kebili and Tozeur will be trained by our technical expert in marketing, sales techniques and access to markets.
  • Workshop on the benefits and financial incentives of the investment law for entrepreneurs and staff from APII and the Business Center in Jendouba.
  • Design work for preparation of logos for entrepreneurs from Medenine, Tataouine, Gabes and Tozeur.
  • HP LIFE workshops for entrepreneurs and ISET students.


Stay up to date on all Mashrou3i's project activities and latest entrepreneur success stories by exploring our website and following our social media pages (Facebook, Twitter and Instagram).