Costco's Proposal Change Group 10

BLUF

Change the shopping experience for the customers and have an impact in the community

  • Started in 1983 in Seattle, Washington; currently has nearly 600 locations nationally and globally
  • Annual sales of $16 billion
  • Philosophy: Keep prices low and keep customers happy

Internal and External Factors

Internally

  • Great at Rapid Turnover
  • High product volumes
  • Brand loyalty
  • Targets the older generation
  • Membership only

Externally

  • Potential to reach new markets
  • Expand their e-commerce
  • Attract younger consumers
  • Highly dependent on US financial performance
  • Need to identify consumer needs faster

THE PROPOSAL CHANGE

3 Aspects of Focus:

  • Increase cash flow
  • Customer Satsifcation
  • Internal and External Stakeholder Communication

EXTRA ONE: CHANGE AND IMPACT IN THE COMMUNITY!

We understand that parents going shopping with kids can be really stressful, what if we take the kids out of the scene?!

IDEA!

IMPLEMENTATION OF A PLAYROOM - "Costco Children's COVE"

"In the past, people used to save money to spend less. Today, people are aiming to earn more to spend more!"

KOTTER'S CHANGE MODEL

Step 1: Create a Sense of Urgency

  • Discuss internal and external factors with CEO and board
  • Devise plan to change a strength into a weakness
  • Develop project for new target market

Step 2: Build a Guiding Coalition

  • Develop teams for project implementation
  • Discuss areas of expertise

Step 3: Form a Strategic Vision and Initiatives.

  • Develop SMART goals
  • Discuss methods

Step 4: Enlist a Volunteer Army

  • Devise a plan for implementation
  • Direct employees to the plan

Step 5: Enable Actions by Removing Barriers

  • Barriers of certifications
  • Barriers of cost of new employees
  • Barriers of threat of increased prices

Step 6: Generate Short Term Wins

  • Receiving finances that are needed
  • Building the first playground
  • Hiring of all our Children's Cove employees
  • Open our first Children's Cove

Step 7: Sustain Acceleration

  • No policies need to be changed
  • Need to hire experts
  • Create employee committees

Step 8: Institute Change Will attract younger demographics

  • Attract younger demographics
  • Increase customer satisfaction and Cash Flow
  • Give us a competitive advantage
"Start children off on the way they should go, and even when they are old they will not turn from it." Pv 22:6

Questions

  • "Do you think that there is going to be value in this change?"
  • "Do you think that this change will positively impact the company and the community?"
  • "Do you think that younger consumers will be more likely to shop at Costco?"

Credits:

Created with images by Peggy_Marco - "white male 3d model isolated" • Peggy_Marco - "white male 3d model isolated"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.