Typography & Proximity By: Greeshma, Abby, and Aashini


Letterpress printing/the style, arrangement, or typeset matter.

Typography in our own words: The font or style of a text and how its set up.

Some additional parts to typography are x-height, baseline, and kerning. The baseline is the imaginary line which is on top of a lowercase letter and also at the bottom of a lowercase letter. X-height is the distance between the baseline of a line of type and tops of the main body of lower case letters. Kerning is just the space adjustment between letters.


Alex Trochut is a Spanish artist, graphic designer, illustrator, and typographer. Trochut was born in Barcelona, Spain in 1981 and he had his own studio in Barcelona before he moved to New York City. He's currently based in Brooklyn, NY. Trochut is well known for his illustration and typographic practices. He is very important to the industry as he created several unique design, illustration, and typography for many clients such as Nike, Adidas, Katy Perry, and Coca Cola.


Nearness in space, time, or relationship.

Proximity in our own words: Placement of images in relation to one another.(How close images are).

An additional part of proximity is the principle of proximity which states that related items should be grouped together while unrelated items should be placed farther apart. This principle is very important as it ensures that everything is in a neat and organized layout and helps prevent clutter. If objects are organized in this way with little space in between, the audience will perceive unity and sophistication.


Josef Müller Brockmann was one of the world's most renowned graphic designers who was born in May 9th of 1914. He studied architecture, design, and the study of art at the University of Zurich. In 1936 he “opened his own Zurich studio which specialized in photography, graphics and exhibition design”. Later on he published many books about graphic design that illustrated his many famous works of art. In the early 1990’s he went on to travel the US and Canada to talk about his artwork. Müller-Brockmann is best known for his clean and simple designs, and he continues to inspire graphic designers to this day.

About Us!

I'm Greeshma and my hobbies are playing violin, swimming, reading, and drawing. My interests include math, volleyball, badminton, and art.

I'm Abby and I'm on the ski team. I like to draw and paint and I have a rabbit named Thumper and a dog named Mabel. I also have a younger sister named Carli.

I'm Aashini and I like ice-skating and skiing. My hobbies include babysitting, listening to music, and watching movies.


*"About." Alex Trochut. Web. 27 Jan. 2017. <http://alextrochut.com/about/>.

*"Alex Trochut - Alchetron, The Free Social Encyclopedia." Alchetron.com. Alchetron, 18 Jan. 2014. Web. 27 Jan. 2017. <https://alchetron.com/Alex-Trochut-865660-W>.

*"Typography." Pinterest. Pinterest, Web. 27 Jan. 2017. <https://in.pinterest.com/explore/typography/>.

*"Typography Quotes." Pinterest. Pinterest, Web. 27 Jan. 2017. <https://www.pinterest.com/explore/typography-quotes/>.

*"Typography 01: Font Basics." Typography 01: Font Basics | BrightLemon. BrightLemon, Web. 28 Jan. 2017. <http://www.brightlemon.com/blogs/typography-01-font-basics-what-are-x-height-leading-kerning-tracking-ascender-and-descender>.

*"The Principle of Proximity in Web Design." Webdesigner Depot. 26 Jan. 2010. Web. 30 Jan. 2017.

*"The Gestalt Principles." The Gestalt Principles.Web. 30 Jan. 2017.

*Barbieri, Josh. "Proximity Design." Pinterest. Pinterest, 03 Sept. 2014. Web. 30 Jan. 2017. <https://www.pinterest.com/pin/405746247652329769/>.

*Gillies, Allison. "This Image Using Gestalt's Principle of Proximity. The Image Contains Various Black Spots in Random Places of the Page but Our Eyes Form the Shape of a Dog Because of the Proximity of the Spots. Http://www.webdesignerdepot.com/2010/01/the-principle-of-proximity-in-web-design/." Pinterest. Pinterest, 15 Jan. 2014. Web. 30 Jan. 2017. <https://www.pinterest.com/pin/491103534337746510/>.

*"Josef Muller Brockmann." Pinterest. Pinterest Web. 30 Jan. 2017. <https://www.pinterest.com/ievoll/josef-muller-brockmann/>.

*"Watching a Movie Clipart." ClipartFox. Web. 30 Jan. 2017. <https://clipartfox.com/categories/view/ec84718162cd1c8936aac1edbbe2fc043841366c/watching-a-movie-clipart.html>.

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