General Motors Group 24: Josh Chanda, Hannah Green, Luke Jeziorski, Hung Hui Leow, and Zach Williams

What can we do for you?

  • Increase in Net Income
  • Increase In Earnings per Share
  • Successful integration into new market

SWOT Analysis

Strengths:

  • Extensive R&D department with advanced technological capabilities
  • Strong electric vehicle sales

Weaknesses:

  • Struggle to maintain positive consumer image

Opportunities:

  • Growing demand for alternative fuel vehicles
  • Growth of electric car market specifically

Threats:

  • Rising prices of oil
  • Increasing competition

Strategy

Begin creating an electric charging infrastructure.

Key Drivers:

  • Increasing demand for electric vehicles.
  • Success of the Chevy Volt and projected success of the Chevy Bolt EV.
  • Limited range on electric vehicles.
  • Limited public access to charging stations.

Implementation

  • We will install 200 EVCS over the next 4 years
  • 50 per year
  • We will be looking to install EVCSs along major highways at rest stops
  • As well as in major Cities such as San Francisco, Los Angeles, and Sacramento

Monetization

  • Installation costs $60,000 includes land, labor and permits
  • Total cost of the project $12 million ($3 million per year)
  • Unlimited charging for $19.99/month
  • $7.50 per session for fast charging

Financial Support

  • 18.5% increase in Net Income
  • Positive trend in increasing EPS
  • 11% Internal Rate of Return

Outcome

  • Better off financially
  • Successful market penetration
  • Increased reliability
  • Better brand image

Credits:

Created with images by jowest - "renaissance center general motors detroit" • mrkumm - "General Motors" • The National Roads and Motorists' Association - "2011 Chevrolet Volt - NRMA Drivers Seat" • Janitors - "Electric car charger" • Adventures of Pam & Frank - "Electric Vehicle Charging Station" • stevepb - "coins currency investment" • eekim - "GM HQ"

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