For this project we were tasked with finding our own problem and create the solution. This problem can be more focused on helping yourself, for example improving one of your skills like 3-D modelling or aimed at helping others, like my project. I wanted to look into the future of virtual reality as well as some of the benefits it can bring to people, as well as exploring some of the benefits which games can bring to people. Therefore I decided for my project I would pitch a game which uses virtual reality to benefit a group of people. While researching this I found out they had been some breakthroughs with patients with Alzheimer’s regaining some of their past selves through the use of virtual reality and games. Therefore I want to create a game which could inspire people, which I thought would be easiest through art; therefore I came up with idea of recreating a museum in a 3-D world for people to explore. The first version of the game would recreate one museum as well as all of its exhibitions; it would later develop into a large collection of different museums from around the world. Then if possible we would create a whole and online library of different museums which users could download and have the most current exhibitions on show, this could be done through our own system or a pre-existing system such as the steam workshop. Using the steam workshop would also let users create their own content and help expand the library quicker. Before I could go ahead with creating the game I decided to produce my own company for my game to be under, this makes it easier to find financial investors and makes a whole product seem more trustworthy to the customers,this company being called Bonzai Production.
I thought the best way I could stop thinking of the company was to create its name and logo/icon (as seen above, logo left and icon right). At first I was struggling to think of a name and I was researching other companies which produce games to see if I could get any inspiration. After not receiving any, I just happened to be having a conversation with my friend about the band Biffy Clyro, in which he told me the story of when they were thinking up their name and how they wanted people to be interested in their music not their name and therefore chose two things insight and switched some letters about. This made me realise that it is important for a named recognisable but not because of the name. Because of this when I came to sit down again to create my company, I just took the first thing I could see which happened to be my bonsai tree sitting on my windowsill. The rest of the logo/icon creation was simple from that point out; as it was called bonsai productions the logo had to have a bonsai on it and as the bonsai tree is from Japan I used the red sun from their flag as a backdrop for the bonsai.
After producing a logo/icon I thought it would be the best idea to create a stylesheet (as see above) to help myself keep a similar luck throughout my whole product and would also help anyone else who would join the project. I want to keep the design simple; therefore I chose one colour, #F01711 which was the red I use for the sun in the logo/icon, and black and white as accents; with any tones in between to a lesser extent. I like the font used on the logo/icon, Amatic SC, therefore I used it for my headings but found it too difficult to read when I was in large body of text because of this I used Avenir Next for the body and labels, as it was a much cleaner and easier to read font. After producing my logo/icon and stylesheet I set about creating a website, I had already used Photoshop to create an example website which can be seen presence in my stylesheet. At first I thought about using Adobe Dreamweaver, but I have very little knowledge about coding a website and therefore start to look into other alternatives. There was long into I was introduced to Adobe Muse which is a new programme which has a similar layout as Adobe Illustrator and does all the coding for you. Once finished your website you can export it as HTML file or Adobe will host your website through their business catalyst programme, this would move my need to find a host a website. I had already knew the style of my website, the only saving I needed to do was decide on what content was going on the website. I first started off at looking at other websites before looking more deeply into websites of game developers or publishers, the foremost common pages I found were a homepage which introduced their company, a blog or news page so people could keep informed on their product, a contact page which let people enquire about the business or projects and policy page which explained all the policies of their company as well so website. Because of this these were the main sections I decided to create for my website, which can be found at http://bonzaiproduction.businesscatalyst.com/index.html.
After creating my brand identity down to the product itself, as it was just a concept I therefore treated that way; I did not try in pitch it as though it was something that was already created but instead something that I wish to create. I don’t thought about how I would go about getting such a project off the ground, and the first big problem I had was funding this as not only would I have to cover my own living costs and would also will have to hire other staff which have skills which I don’t, equally I would need to pay for plenty of other things such as equipment and software. To fund such a game would be irresponsible to do out of my own pocket and would set up the project for failure before it even started therefore I would need to look at alternative methods of funding such as Kickstarter, there are plenty of other money raising sites on the Internet but Kickstarter is the biggest and most well recognised. This led me to producing a mock Kickstarter page (as see above) to illustrate what would look like if I started to rise funding for this project. This will not be the only way I would find money for this project, as I will use the Kickstarter backers to show other game production companies or private funders that there is a market and interest in our game. Once they are on board we will go about producing the first version of this game and if there is not enough funding to complete the whole project we can use systems like early access on steam to raise more money. As many of the private investors and even the Kickstarter backers will just invest off our idea I have created some concept pictures (see below) as if we had created 3-D models of the museums we be recreating in our game.