SET OF GOALS
Understand where the company wants to go, follow a path that guides you to your own success. Adapting to the new technologies is a great advantage to develop in the market. To develop organization a strategy is essential, and there are many platforms and tools to get you started.
CREATING MEASURABLE OBJECTIVES
Be realistic. Not trying to dominate each area of social media at once. Keep on developing each one individually, that will form a more solid structure.
CHARACTERIZING THE CUSTOMERS
Targeting the right people with the right messages is a key factor in the strategy. Addressing to the customers we want to attract. Following the business plan's value proposal and trying to expand it as good as possible. Microblogging and Podcasting could be two very helpful formats.
FOCUS ON THE COMPETITION
Competitors can teach a lot about what works in a company and what still doesn’t. Getting a good comparison on the market rivals development through their online activity. It's not about copying, its about a value judgment on the company and its developing position in the chart.
SELECTING THE RIGHT CHANNELS
Selecting and segregating channels until finding the right ones can only be made by trying how the service develops in each one of them and "exploiting" the ones that work better.
CREATING A CONTENT PLAN
Developing a strong content plan will deliver organize and deliver the engaging material in a more feasible way. This plan can be seen as a second strategy, but only to improve and deal properly with the information and material flowing through the selected social media. This to address better to the image of the company and improving on what the clients want from it