This isn’t saying that Ye does all this to promote himself. It’s quite the opposite, actually; Kayne just wants to be heard. And you can see this as early as his debut album. In his song “Through The Wire,” he raps the following line “Make music that’s fire, spit that soul through the wire” to say nothing is going to stop him from rapping. This is, of course, referencing his car crash from October 2002 where many rappers didn’t even think he'd be able to talk again, let alone rap.
So, if Ye just wants to be heard, why does he get free advertisement from his controversies? Let’s take his recent presidential campaign, for example. Forget the fact that more than 60,000 - yes, 60,000! - people voted for Kanye West to be the next President. While giving speeches and voicing his stances and preferred policies during his Presidential bid, Kanye, coincidently, had an album titled DONDA, his mother’s name, in the works.
Knowing he has all eyes on him, Ye probably thinks what better time to release an album than when he’s at his peak; people will flock to buy the album because it’s all the news will be talking about. Kanye will take all the free publicity he can get, and he’s a master of getting his name in the news whenever he wants.