This isn’t saying that Ye does all this to promote himself. It’s quite the opposite, actually; Kayne just wants to be heard. And you can see this as early as his debut album. In his song “Through The Wire,” he raps the following line “Make music that’s fire, spit that soul through the wire” to say nothing is going to stop him from rapping. This is, of course, referencing his car crash from October 2002 where many rappers didn’t even think he'd be able to talk again, let alone rap.