Why #Change4Change?
Life is tougher than ever for many young people in the UK - and The Prince's Trust knows that small changes can be life-changing. They help young people thrive, not just survive.
Have you ever thought of the impact you could make if you made one small change? Like a one-off taxi ride, a takeaway or even a coffee – something none of us would miss in the grand scheme of things?
Multiply this by your number of friends, followers, colleagues and customers. If everyone donates, we will have enough change to change the lives of young people.
Why support #Change4Change?
The confidence young people have in their emotional health is at its lowest levels according to our Youth Index 2019 report.
- More than a quarter of young people feel that they're going to fail in life
- 73% of young people today feel uncertain about their future
The need to support young people has never been greater. Together, we can make difference.
How to get involved with #Change4Change
We’ve worked with YouGov to identify the most common payday treats and we want you to give up just one treat and donate the cost of that treat to The Prince’s Trust to help change young lives.
Help us raise vital funds
- Text CHANGE followed by £3, £5 or £10 to 70140
- Donate via The Prince's Trust website
- Add a 'Prince's Trust' donate button to your Facebook posts or share our fundraiser
Spread the word
- Use social media
- Unite your friends and colleagues
- Inspire your customers
#Change4Change social media
We’ve provided some example content below for your social media channels to be posted from Friday 31st May, along with our campaign graphics. (Just highlight, Ctrl + C and Ctrl + V). Feel free to tweak or change as appropriate and make sure to include our @PrincesTrust social media handle:
- I'm uniting with @PrincesTrust today as part of #Change4Change, because I believe my change can make a big difference to the next generation. Find out how you can get involved > https://goo.gl/GtR4Ve
- Today I’m donating my payday treat to @PrincesTrust with thousands of others so we make a big change to young people who need our support. Get involved with #Change4Change! > https://goo.gl/GtR4Ve
- I'm giving up my [e.g. taxi / coffee / takeaway] treat because I'd rather help a young person develop the skills and confidence they need to live, learn and earn. What difference will your spare change make to @PrincesTrust? #Change4Change > https://goo.gl/GtR4Ve
- I’m proud to be part of @PrincesTrust #Change4Change campaign. It’s shocking that 73% of young people today feel uncertain about their future. Let's make a difference > https://goo.gl/GtR4Ve
- Did you know just £3 could pay for a reading module towards an English qualification for one young person at @PrincesTrust? Put down your payday treat and join me in using #Change4Change to empower young people with the skills they need to succeed > https://goo.gl/GtR4Ve
- For LinkedIn: I’m proud to be supporting The Prince’s Trust #Change4Change campaign. We have a duty to empower young people with the skills and confidence to change their lives for the better. I’ve been given many chances in my career. Now it's time to give someone else a chance. The Prince’s Trust can be there for every young person who needs support. Your change can truly make the biggest change for the next generation > https://goo.gl/GtR4Ve
15-second motion graphic videos and young people testimonials are available to download, suitable for Twitter, Facebook, Instagram and Instagram Stories and LinkedIn. To access, please click here (WeTransfer download link). Alternatively, speak to your Prince's Trust account manager.
Unite friends and colleagues
We’ve provided some example content below for your internal communication channels. (Just highlight, Ctrl + C and Ctrl + V). Feel free to tweak or change as appropriate.
We are proud to stand together as part of The Prince’s Trust #Change4Change campaign.
We need to make changes now. The confidence young people have in their own emotional wellbeing is at its lowest level ever. Over a quarter of young people feel they are going to fail in life. 73% of young people say their generation feels uncertain about future employment, according to The Prince’s Trust Youth Index 2019.
We are proud of our young colleagues [and the millions of young customers we connect with every day]. With a supportive network who believes in the potential of the next generation, greatness can be achieved and opportunities realised. But for many young people, this isn’t their reality.
It’s vital The Prince’s Trust can be there for every young person who needs support. This is only possible by initiatives like #Change4Change, so let's unite today.
Our change can truly make the biggest change for the next generation.
Please donate the cost of your payday treat and spread the word to make the difference.
You can donate by texting CHANGE £3, £5 or £10 to 70140 or donate directly at www.princes-trust.org.uk/change4change - before spreading the word on social media.
Inspire your customers
We’ve provided some example content below for your company's external communication channels. (Just highlight, Ctrl + C and Ctrl + V). Feel free to tweak or change as appropriate.
- We're so proud to be part of @PrincesTrust #Change4Change campaign. Now more than ever before it’s vital that every young person who needs support has access. Let's make it possible. Just text CHANGE £3, £5 or £10 to 70140 or donate directly > https://goo.gl/GtR4Ve
- Today we're donating our payday treats to @PrincesTrust to make a big difference to the young people who need our support. Our change can make the biggest difference, so donate by texting CHANGE £3, £5 or £10 to 70140 or donate directly > https://goo.gl/GtR4Ve #Change4Change
- We're proud to be part of @PrincesTrust #Change4Change campaign. With 73% of young people feeling uncertain about their future, we know our small change can make the biggest difference for young people. Let’s make a difference > https://goo.gl/GtR4Ve
- We're proud to stand together with @PrincesTrust as part of #Change4Change to empower young people with the skills they need to succeed > https://goo.gl/GtR4Ve
- Ever thought of the impact you could make if you made one small change? Take the price of a taxi, a takeaway or even a coffee. If everyone donated we could change the lives of young people in the UK today with @PrincesTrust. Get involved! > https://goo.gl/GtR4Ve #Change4Change
15-second motion graphic videos and young people testimonials are available to download, suitable for Twitter, Facebook, Instagram and Instagram Stories and LinkedIn. To access, please click here (WeTransfer download link). Alternatively, speak to your Prince's Trust account manager.
About The Prince's Trust
Many of the young people helped by The Trust are in or leaving care, facing issues such as homelessness, mental health problems, or have been in trouble with the law. The programmes offered by the charity give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.
The Trust has helped over 950,000 young people to date and supports over 100 more each day.
Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.
Credits:
Prince's Trust