Urbana is the literary and arts magazine for the Eduardo J. Padron Campus, which serves as an outlet for creative expression for every student on campus. Contributors are encouraged to express their thoughts and emotions with no censorship or filter.
This year we had a goal to increase student engagement on our campus. During the school year, we organized a strategy to increase the interconnectedness between the student body and the magazine.
Through on campus events, messaging groups, news alerts, and social media platforms, we kept the student body informed and engaged.
To further achieve this goal we created, "UrbanArts," a social media campaign which went on for ten days. This campaign brought student engagement during the tough COVID-19 quarantine. Every day we connected with the students with content that could make their stay at home productive and active for the mind!